Every entrepreneur can benefit from continued education. Whether you are just starting out and handling multiple roles within your company or an experienced business owner.

This programme will prepare you to create economic and social value in your organisation. Whether you are a change maker in your organisation or starting a company, these courses will stimulate your thinking and acting potential.

Built from 6 modules, this certificate programme will help you develop skillsets in recognising opportunities, leveraging your resources and understanding the context of your work with innovative thinking.

Next Course Starts OnTo be advised See Full Schedule
Fee SGD10272.00* (as low as SGD1161.60* after maximum funding) Learn more

12 full Saturdays (7 hours each Saturday) commencing in Jan 2019. Actual details to be confirmed soon.




Module 1: Identifying & Evaluating Market Opportunities

The module will help participants identify and evaluate market opportunities based on their objectives; understand the value propositions for different market opportunities; develop the target product profile for the selected opportunity and build potential revenue and business models for the targeted opportunity. There will be some discussions about start-up culture and entrepreneurial mindset.

Guest Instructors: Bernard Lim (Ex-CEO of Lifebrands), Faye Sit (Co-owner, Hook Coffee) and Daniel Ong (Founder, 12 Cupcakes/Mischief).

Module 2: Validation, Market Testing & Risk Management

The module will help participants understand the market and financial potential return from the selected opportunity and the various risks associated with pursuing investments in the space as well as how to mitigate them. They will be taught how to assess commercial viability of the opportunity, the adopted business model and how to tweak if necessary for success.

Guest Instructors: Enoch Teo (Owner, Garcon), Gwen Lim (Owner, Patisserie G/Lerouy)

Module 3: Financial Modelling & Management

The module will help participants understand how to budget & build a financial plan, model their cashflow projections, cost ratios, manage their P&L and balance sheet analysis.

Guest Instructors: Jason Tan (GM, Savourworld), Malcolm Chao (Vice President, Brotzeit International), Thio Gwan Choon (CFO, Beluga Capital/Ex-CFO, Thai Express)

Module 4: Marketing & Branding

The module helps participants understand how to develop a brand story and communicate the brand in a consistent and coherent manner and address key challenges associated with aligning marketing activities with corporate strategy. Issues include brand identity and equity, building of marketing channels (connectedness, networks and social media), coherence & consistency in communication, aligning brand with culture and values as well as network and alliance building for small companies.

Guest Instructor: Bing Blokbergen-Leow (Gastro-Sense)

Module 5: Legal Issues & Negotiation Strategies

This module aims to highlight all the various legal and compliance matters relevant to the F&B related enterprises, including intellectual property, contracts with landlords, and employment agreements. It will also cover basic negotiation strategies that all entrepreneurs should know.

Guest Instructors: Daren Shiau (Senior Partner, Allen & Gledhill), Koh Tien Gui (Partner, Bryan Cave Leighton Paisner)

Module 6: Fundraising & Pitching

This final module will help participants to develop an understanding of the different sources of funds, expectation of investors and how to effectively pitch. It will culminate in a business plan competition where participants utilise all that they have learnt in a pitch to potential investors.

Guest Instructors: Dennis Foo (Ex-owner, St James Holdings, Europa, etc), Jerry Yeu (Partner, Hawksburn Capital), Adrian Tan (CEO, Big Bang Capital), Thio Gwan Choon (CFO, Beluga Capital/Ex-CFO, Thai Express)

Who Should Attend

Young entrepreneurs looking for viable business plans and investors.


Course assessment will be based on classroom exercises, case studies and project presentation. 

Fees and Funding

SkillsFuture Series 

Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees for employees of SMEs who are Singapore Citizens or Permanent Residents

Workfare Training Support Scheme ("WTS")
Up to 95% of course fees for Singapore Citizens aged 35 years and above (13 years and above for persons with disabilities) earning a monthly income of not more than S$2,000.

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

Full Fee: S$10,272 per participant (including GST).

Nett fees payable per participant after SSG Funding:

  • S$3,081.60 (including GST) for Singapore Citizens and Singapore Permanent Residents

  • S$1,161.60 (including GST) for Singapore Citizens aged 40 years and above


Intake Information
intake 1

To be advised



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