Advanced Certificate in Entrepreneurship (F&B)

Programme Code: CRS-N-0046189

Overview

Are you aspiring to start a Food and Beverage business or cafe or do you have a fresh or innovative food concept that you are planning to introduce to the Singapore food services industry that contributed 0.8% of Singapore's GDP and employed about 180,000 workers in 2016? Learning the challenges of the F & B environment and the basics on operating a food business will help you start on the right footing, sustain your business and turn your passion into tangible profits.

Specially designed for individuals who are planning to start or build a F&B business, this certification programme will prepare you to create economic and social value in your business. Built from 6 modules, this programme allows you the opportunity to learn from very experienced entrepreneurs and industry captains in the F&B industry such as Michel Lu, Daniel Ong and founder of makansutra, KF Seetoh, who will help you develop skillsets in recognising opportunities, leveraging resources and understanding the context of your work applying innovative thinking.

Programme Director/Lead Trainer
Michel Lu, Founder & Executive Chairman, Revolver Asia

Other Trainers
Bernard Lim (Ex-CEO, LifeBrands), Thio Gwan Choon (Ex-CFO, Thai Express), Faye Sit (Co-founder, Hook Coffee), Jason Tan (General Manager, Global Kitchens), Malcolm Chao (Vice-President, Brotzeit International), Bing Blokbergen-Leow (Director, GastroSense), Daniel Ong (Founder, 12 Cupcakes, Rookery & Mischief) and KF Seetoh (Founder, Makansutra).

Next Course Starts On09 Mar 2019 (Sat) See Full Schedule
Fee SGD10272.00* (as low as SGD1161.60* after maximum funding) Learn more
Duration

12 full Saturdays (7 hours each Saturday) commencing in Mar 2019. 

Level
Basic
Venue

SMU

Topics/Structure

Module 1: Identifying & Evaluating Market Opportunities

The module will help participants identify and evaluate market opportunities based on their objectives; understand the value propositions for different market opportunities; develop the target product profile for the selected opportunity and build potential revenue and business models for the targeted opportunity. There will be some discussions about start-up culture and entrepreneurial mindset.

Module 2: Validation, Market Testing & Risk Management

The module will help participants understand the market and financial potential return from the selected opportunity and the various risks associated with pursuing investments in the space as well as how to mitigate them. They will be taught how to assess commercial viability of the opportunity, the adopted business model and how to tweak if necessary for success.

Module 3: Financial Modelling & Management

The module will help participants understand how to budget & build a financial plan, model their cashflow projections, cost ratios, manage their P&L and balance sheet analysis.

Module 4: Marketing & Branding

The module helps participants understand how to develop a brand story and communicate the brand in a consistent and coherent manner and address key challenges associated with aligning marketing activities with corporate strategy. Issues include brand identity and equity, building of marketing channels (connectedness, networks and social media), coherence & consistency in communication, aligning brand with culture and values as well as network and alliance building for small companies.

Module 5: Stakeholder Management: Partners & People

This module will focus on the importance of managing the various external and internal stakeholders that are integral to the success of any business. The first half, Partners, will highlight the key considerations in dealing with landlords, suppliers, distributors, etc, and cover basic negotiation strategies that all entrepreneurs should know. In the second half, People, participants will be taught techniques to attract and retain the best talent for their businesses.

Module 6: Operations & How to Get Started

This final module will help participants to develop an understanding of operational efficiency, service and culinary standards, and the range of licenses and permits required to conduct business. It will also cover the fundraising proposition for F&B enterprises, and investors will be invited on the final day of the course to listen to pitches.

Who Should Attend

Anyone who is thinking of starting a brick and mortar F&B establishment, creating F&B products for the global market, or developing a B2B enterprise supporting the F&B industry.

Assessment

Course assessment will be based on classroom exercises, case studies and project presentations. 

Fees and Funding

SINGAPORE CITIZENS BELOW 40 years old / PERMANENT RESIDENTSIndividual or Non-SME Sponsored$3081.60*
Sponsored by SME1$1161.60*
SINGAPORE CITIZENSAged 40 and above2$1161.60*
Aged 35 and above, and earn <=$2,000 per month3$681.60*
OTHERS $10272*

* includes 7% GST

** Singapore Citizens aged 25 and above may use their SkillsFuture Credit to offset respective course fees
Up to 90% course fee funding for employees of SMEs under Enhanced Training Support for SMEs ("ETSS")
Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 95% course fee funding under Workfare Training Support Scheme ("WTS")


Funding Incentives
 

1. SkillsFuture Series

Singapore Citizens or Singapore Permanent Residents are eligible for 70% course fee funding (excluding GST) for successful enrolment into approved courses under the Programme. This funding is applicable to both individual and company sponsored participants.

Singapore Citizens aged 40 and above will enjoy 90% course fee funding (excluding GST).
 

2. SkillsFuture Credit**

Singapore Citizens aged 25 and above may use their SkillsFuture Credits (up to S$500) to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Applications via MySkillsFuture.sg must be made within 60 days before course commencement. Please click here for the user guide on how to submit your claim.
 

3. Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.
 

Schedule

Start Date(s)
Intake Information
intake 1

Module 1: Identifying & Evaluating Market Opportunities (9 & 16 March 2019)
Module 2: Validation, Market Testing & Risk Management (23 & 30 March 2019)
Module 3: Financial Modelling & Management (6 & 13 April 2019)
Module 4: Marketing & Branding (20 & 27 April 2019)
Module 5: Stakeholder Management: Partners & People (4 & 11 May 2019)
Module 6: Operations & How to Get Started (18 & 25 May 2019)

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