Building Business Intelligence & Analytics Function

Programme Code: CRS-N-0045023


Business Intelligence (BI) has become an integral part of most companies today. However, many companies struggle as the applications of BI become more widespread, while at the same time the complexity of data continuously increase. 

In the era of analytics, it is crucial to create a BI strategy that is aligned with your overall corporate strategy. The ability to evaluate large amounts of data and subsequently use this data to identify new opportunities and create an effective strategy based on these insights, can provide an organisation with all the information it requires in order to understand the many changes and challenges that occur within their own business and the market in which they operate. However, BI success requires more than just a strong technology platform to crunch data. It takes laser focus on processes and personnel — and a business- first approach to gaining insights from data.


Join us for this 1-day course to acquire the knowledge and skills needed to create and manage a successful Business Intelligence & Analytics function that will drive business value creation. 

Next Course Starts On26 Apr 2019 (Fri) See Full Schedule
Fee SGD856.00* (as low as SGD96.80* after maximum funding) Learn more

1 day



Learning Objectives

By the end of this course, you will be able to:

  • Understand what is business intelligence and analytics

  • Gain an appreciation of the charter and scope of activities of a business intelligence and analytics function (department)

  • Be familiarised with the organisation design principles that will align capabilities with value creation

  • Understand the talent requirments and development needs to sustain such a function

  • Learn how the function can effectively solve business problems through a 7-step approach 

Who Should Attend

Senior executives, department/ functional heads and business managers, project managers, business analysts, IT executives, data analysts and scientists looking to enhance strategic thinking in building their business intelligence/ analytics function. 


Course assessment will be based on classroom exercises and case studies. 

Fees and Funding

SkillsFuture Series 

Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees for employees of SMEs who are Singapore Citizens or Permanent Residents

Workfare Training Support Scheme ("WTS")
Up to 95% of course fees for Singapore Citizens aged 35 years and above (13 years and above for persons with disabilities) earning a monthly income of not more than S$2,000.

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Full Fee: S$856 per participant (including GST)


Nett fee payable after SkillsFuture Singapore (SSG) Funding:

  • S$256.80 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$96.80 (including GST) for Singapore Citizens aged 40 years and above


Start Date(s)
Intake Information
intake 123 Apr 2018 (Completed)
intake 231 July 2018 (Completed)
INTAKE 38 October 2018 (Completed)
INTAKE 426 April 2019 (Open for Registration)

Speaker/Trainer Bio

Dr Eric Sandosham
Founder & Partner Red & White Consulting Partners LLP 

An Affiliate Faculty member of the SMU Academy, Dr Eric Sandosham is a well-known leader and practitioner in business analytics. He is widely recognised across the region as one of the early pioneers in the decision science practice. In 2013, he co-founded Red & White Consulting Partners LLP, a boutique business analytics consultancy which leverages data and analytics to ‘connect the dots’ between People, Products and Profit, so as to improve business performance.

Before becoming an entrepreneur, Eric spent 18 years in Citi Asia Pacific. He was the Managing Director and Regional Head of the bank’s Decision Management function for Asia Pacific, where he oversaw a team of more than 300 analysts across 14 markets, contributing to 25% of the consumer bank’s revenues. 


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