Building The Innovation Business Case (Credit Bearing)

This module is part of Graduate Certificate in Innovation


To thrive in tomorrow's rapidly changing and global environment, companies have no option but to launch innovation programmes to attract new customers, and open new markets. Tap into market opportunities with effective go-to-market strategies by turning "Ideas" into business cases.


Run 3: 30-31 August & 1 September 2018 [FULLY SUBSCRIBED] 
Run 4: 25-27 October 2018 [NOW OPEN FOR REGISTRATION!]


In this course, you will learn the basic conceptual frameworks and tools for doing just that, as well as for assessing an idea's potential. You will understand how to create, articulate and evaluate new innovation ideas and viable or scalable opportunities for new ventures. You will analyse and validate business models from different perspectives such as lean management. On top of lectures and exercises, you will get to discuss what you have learned with your peers, and apply and deepen your new knowledge through trial and error. You will also go through case studies considering the process and experiences of successful firms in different industries.

Offered by the same faculty/Instructor teaching in SMU's Master of Science in Innovation, this course aims to expose participants to key concepts in innovation that can be readily translated into practical business cases for themselves and the organizations that they work in.

Next Course Starts On30 Aug 2018 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)


Work towards a bigger goal

This module is part of:

Graduate Certificate in Innovation

Learn more



By the end of this course, the students will be able to:

  • Appreciate technology as a driver for break-through innovations.

  • Explain and examine how ideas are translated into specific concepts and business cases.

  • Create and evaluate new ideas that tap into market opportunities.

  • Understand, manage and optimize the innovation process. 

Who Should Attend

  • Leaders of innovative teams, or teams that wish to be innovative in organizations
  • Professionals from startups, Fortune 500 companies, non-profits and the public sector
  • Marketing, sales, finance, and project management teams
  • Engineers and project team leads who want to be more creative
  • Entrepreneurs and aspiring entrepreneurs



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.

Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Innovation.

**Terms & Conditions Apply**

Learning Activities

Lectures, Discussions, Exercises, Case Studies

Fees and Funding


Full Fee: S$1,712 per pax (including GST)

SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above


SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via


SkillsFuture Course Code*: CRS-N-0045090


SkillsFuture Course Name*: Turning Innovation Concepts into Business Cases


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name 


Start Date(s)
Intake Information

Run 1: 12 Apr 2018(Thu), [Completed]

            13 Apr 2018(Fri),

            14 Apr 2018(Sat)

Run 2: 21 Jun 2018(Thu),[Completed]

            22 Jun 2018(Fri),

            23 Jun 2018(Sat)

Run 3: 30 Aug 2018(Thu),[Completed]

            31 Aug 2018(Fri),

            1 Sep 2018(Sat)

Run 4: 25 Oct 2018(Thu),

            26 Oct 2018(Fri),

            27 Oct 2018(Sat)

Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Dr. Frank Siegfried

Adjunct Faculty

Lee Kong Chian School of Business

Dr. Frank Siegfried accumulated 2 years of working experience in several high-tech Multi-National Companies (MNC’s), working in Germany, UK, PRC and Singapore prior to joining Academia and forming his own Advisory business. He received his Doctor in Business Administration (DBA) from Manchester University and is an Adjunct Faculty in the Lee Kong Chian School of Business at SMU. He is Program Director at SMU Executive Development, and teaches subjects related to Megatrends, VUCA World, Scenario Planning, Strategy, Change, Risk, Entrepreneurship, Venture Capital and Innovation Management to practitioner from local and international companies.

He also teaches Global MBA students at Manchester Business School using Scientific Principles related to strategic analysis and planning, decision making for differentiation and innovation, entrepreneurial finance, risk mitigation, go-to- market primary data collection using qualitative and quantitative research methods mostly applied in high-tech or financial services industry contexts. His work seeks to create actionable interventions with impact to make changes in relation to the industry’s most pressing issues.

Additional Details


  • Good Bachelor's Degree
  • Diploma Holders with at least 3 years of working experience 


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