In this course, you will learn the basic conceptual frameworks and tools for doing just that, as well as for assessing an idea's potential. You will understand how to create, articulate and evaluate new innovation ideas and viable or scalable opportunities for new ventures. You will analyse and validate business models from different perspectives such as lean management. On top of lectures and exercises, you will get to discuss what you have learned with your peers, and apply and deepen your new knowledge through trial and error. You will also go through case studies considering the process and experiences of successful firms in different industries.
Offered by the same faculty/Instructor teaching in SMU's Master of Science in Innovation, this course aims to expose participants to key concepts in innovation that can be readily translated into practical business cases for themselves and the organizations that they work in.