Building winning corporate culture for businesses and new ventures


Create a long-lasting corporate culture that exemplifies and articulates your business values.


Run 1: 2-4 May 2019 [OPEN FOR REGISTRATION!]


In this disruptive and challenging economic environment,how do you create an excellent work environment that attracts and retains top talent? How do you fuelpassion in your employees and nurture creativity and innovation? How do you stay ahead of your competition by consistently delivering amazing products, services with great customer experience? The answer is by building a strong company culture. A strongcompany culture is the one thing that separates successful companies from mediocre ones.

However, building a strong company culture isn’t easy. It takes wisdom, strategy and deep dedication and effort, thatis why unfortunately most companies have weak cultures. They haven’t made culture a priority or simply don’t know how to go about building their culture.


This timely and novel foundational course empowersparticipants with the wisdom and tools to design and build the foundations for a winning culture, that creates a successful company that employees love, customersadore andthe industry admires.

Next Course Starts On02 May 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)

Learning Objectives

Through this course, you will learn about the following:

  • Understand what contributes towards strong and weak cultures
  • Learn how a strong company culture drives success
  • Discover the components of a strong culture
  • Spot and eliminate toxic culture issues
  • Understand the ADCOE 7 step culture transformation blueprint
  • Assess a company culture and map out a process for culture transformation
  • How to decode the company DNA 
  • How to decipher the four culture codes (company/employee/product and customer)
  • How to effectively evangelize your company culture internally and externally

Work towards a bigger goal

This module is part of:

Graduate Certificate in Communication Management

Learn more

Who Should Attend

• Entrepreneurs and aspiring entrepreneurs
• Managers/Leaders of stratgeic communication functions in an organization
• Marketing/corporate communication professionals/executives from startups, Fortune 500 companies, non-profits and the public sector
• Business Leaders, Business Owners and Entrepreneurs seeking to start companies right or to transform their companies' culture. 



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.

Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Communication Management.

Terms & Conditions Apply

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding


Full Fee: S$1,712 per pax (including GST)

SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above



SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via


SkillsFuture Course Code*: 


SkillsFuture Course Name*: 


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name


Start Date(s)
Intake Information

Run 1: 2 May 2019 (Thu)

          , 3 May 2019 (Fri)

          , 4 May 2019 (Sat) 

Run 2:  27Jun 2019 (Thu), 

             28 Jun 2019 (Fri),

             29 Jun 2019 (Sat)

Run 3: 29 Aug 2019 (Thu),

            30 Aug 2019 (Fri),

            31 Aug 2019 (Sat)

Run 4: 26 Sep 2019 (Thu),

            27 Sep 2019 (Fri),

            28 Sep 2019 (Sat)

Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Ashok Miranda

Ashok is a Business Transformation Architect. As a Consultant, Trainer, Speaker and Coach, he helps businesses transform to reach their full potential and successfully navigate in today’s complex and challenging environment.

He has deep corporate brand building experience and through his extensive storytelling experience, has built strong brands across Asia for leading multi-national media companies; Walt Disney Television Asia and Sony Pictures.

Ashok has won 43 international and regional awards for creative and marketing excellence. He has designed and architected several ‘wow’ customer and affiliate event experiences regionally with Disney and Sony Pictures that have set the industry bar in excellence.

He has created several proprietary products and processes for startups and SME’s in the areas of company culture, branding, digital inbound marketing and customer experience.

Additional Details

• Good Bachelor's Degree
• Diploma Holders with at least 3 years of working experience


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