Business Management Communication

Building winning corporate culture for businesses and new ventures

This module is part of Graduate Certificate in Communication Management

Overview

A strong company culture is the one thing that separates successful companies from mediocre ones. Learn how to create a long-lasting corporate culture that attracts and retains top talent, fuel passion in your employees and nurture creativity and innovation.

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Run 1: 2 May - 4 May 2019 [FULLY SUBSCRIBED - THANK YOU!] 

Run 2: 27 Jun - 29 Jun 2019 [NOW OPEN FOR REGISTRATION - LIMITED SEATS LEFT!] 

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In this disruptive and challenging economic environment, how do you create an excellent work environment that attracts and retains top talent? How do you fuel passion in your employees and nurture creativity and innovation? How do you stay ahead of your competition by consistently delivering amazing products and services with great customer experience? The answer is by building a strong company culture. However, building a strong company culture isn’t easy. It takes wisdom, strategy and deep dedication and effort, that is why unfortunately most companies have weak cultures. They haven’t made culture a priority or simply don’t know how to go about building their culture. This timely and novel foundational course empowers participants with the wisdom and tools to design and build the foundations for a winning culture, that creates a successful company that employees love, customers adore and the industry admires.

Next Course Starts On02 May 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more
Duration

2 weekday evenings (7pm to 10.30pm) and a Saturday (9am to 6pm)

Level
Basic
Learning Objectives

Through this course, you will learn about the following:

•    Understand what contributes towards strong and weak cultures
•    Learn how a strong company culture drives success
•    Discover the components of a strong culture
•    Spot and eliminate toxic culture issues
•    Understand the ADCOE 7 step culture transformation blueprint
•    Assess a company culture and map out a process for culture transformation
•    How to decode the company DNA 
•    How to decipher the four culture codes (company/employee/product and customer)
•    How to effectively evangelize your company culture internally and externally

Work towards a bigger goal

This module is part of:

Graduate Certificate in Communication Management

Learn more

Who Should Attend

• Entrepreneurs and aspiring entrepreneurs
• Managers/Leaders of stratgeic communication functions in an organization
• Marketing/corporate communication professionals/executives from startups, Fortune 500 companies, non-profits and the public sector
• Business Leaders, Business Owners and Entrepreneurs seeking to start companies right or to transform their companies' culture. 
 

Assessment

Assessment

An assessment will be conducted at the end of the course.

Certification

Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.
Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Communication Management.
Terms & Conditions Apply

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.
SkillsFuture Course Code*: CRS-N-0048241
SkillsFuture Course Name*: Building Winning Corporate Culture for Businesses and New Ventures
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

Schedule

Start Date(s)
Intake Information

Run 1: 

2 May 2019 (Thu) [Fully subscribed - Thank you!]
3 May 2019 (Fri),
4 May 2019 (Sat) 

27 Jun 2019 (Thu) [Now open for registration. Limited seats left!]
28 Jun 2019 (Fri),
29 Jun 2019 (Sat) 

Note : This module is conducted over 2 weekday evenings (7pm to 10.30 pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Ashok Miranda
Former Creative Director/Producer (Disney Television Asia)

Ashok has won 43 international and regional awards for creative and marketing excellence. He has designed and architected several ‘wow’ customer and affiliate event experiences regionally with Disney and Sony Pictures that have set the industry bar in excellence. He has deep corporate brand building experience and through his extensive storytelling experience, has built strong brands across Asia for leading multi-national media companies; Walt Disney Television Asia and Sony Pictures. Ashok is currently a Business Transformation Architect. As a consultant, trainer, speaker and coach, he helps businesses transform to reach their full potential and successfully navigate in today’s complex and challenging environment. He has created several proprietary products and processes for startups and SME’s in the areas of company culture, branding, digital inbound marketing and customer experience.

Additional Details

• Good Bachelor's Degree
• Diploma Holders with at least 3 years of working experience

Policies

View module policies.

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