Business Analytics: Making Sense of Big Data for Accounting Professionals

Programme Code: CRS-N-0045256


There is an increasing focus on big data for the accounting profession.

Big data represents an opportunity for accountants to analyse the internal and external forces that influence their companies' performance. By capitalising on big data, the role of accountants is moving beyond optimising the finance function to transforming the enterprise competitive advantage. 

The two-day workshop focuses on how an organisation can leverage information through business analytics to achieve its goals. Participants will learn how to identify the information needs of an organisation as well as information that would drive competitive advantage. 

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Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 days



Learning Objectives
  • Learn fundamental concepts of business analytics and its competitve advantage 
  • Gain an overview of the different analytics domains for accounting professionals 
  • Understand how to build analytics culture and capability 
  • Learn text and vidual analytics and their applications 
  • Develop simple data visualisation

Who Should Attend

Accounting professionals


An assessment will be conducted at the end of the course.

Fees and Funding

SkillsFuture Series 

Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees for employees of SMEs who are Singapore Citizens or Permanent Residents

Workfare Training Support Scheme ("WTS")
Up to 95% of course fees for Singapore Citizens aged 35 years and above (13 years and above for persons with disabilities) earning a monthly income of not more than S$2,000.

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Full Fee: S$1,712 per participant (including GST)


Nett fee payable after SkillsFuture Singapore (SSG) Funding:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above


Intake Information
intake 16 - 7 August 2018 (Completed)

Speaker/Trainer Bio

Dr Gary Pan, CA Singapore, FCPA Australia

Associate Professor of Accounting (Education)
Associate Dean (Student Matters)
School of Accountancy
Singapore Management University

Dr Venky Shankararaman

Professor of Information Systems
Associate Dean (Education)
School of Information Systems
Singapore Management University

Dr Swapna Gottipati

Assistant Professor of Information Systems (Education)
School of Information Systems
Singapore Management University

Additional Details

CPE/CPD Hours - 5.5 hours per day


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