Business Storytelling Studio (Credit Bearing)


Stories create lasting impressions and build emotional connections and communicate brand values. Learn how to craft and tell your compelling business story.


Run 1: 14 -16 Feb 2019 [NOW OPEN FOR REGISTRATION!] 
Run 2: 14 -16 Mar 2019 


Building on your understanding on the ‘Foundations of Brand Storytelling’, you will learn about business story frameworks, presentation design, and non-verbal communications. These are the essential tools to help bring your story to life and bring it to the ‘next level’. To build familiarity with the subject matter, short lectures, engaging examples and lots of in-class exercises will nurture your natural ability for storytelling. 


By drawing your personal experience, prior knowledge and an array of new information, you will be able to process and formulate the best stories to present. These stories will motivate, simulate and evoke emotions to generate actions friendly to your strategic objectives. You will be able to write and deliver a business speech by the end of this module. 

Next Course Starts On14 Feb 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)

Learning Objectives

Through this course, you will learn the following:

  • To describe and effectively apply key business storytelling frameworks effectively.
  • To Understand and harness your audience’s point to view and values to tell better stories.
  • To apply the principles of persuasive non-verbal communications to business storytelling. 

Work towards a bigger goal

This module is part of:

Graduate Certificate in Communication Management

Learn more

Who Should Attend

  • Entrepreneurs and aspiring entrepreneurs
  • Managers/Leaders of stratgeic communication functions in an organization
  • Marketing/corporate communication professionals/executives
  • Content strategists
  • Social media specialists
  • Advertising copywriters



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.

Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Communication Management.

Terms & Conditions Apply

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding


Full Fee: S$1,712 per pax (including GST)

SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above



SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via


SkillsFuture Course Code*: CRS – N – 0044898


SkillsFuture Course Name*: Business Storytelling Studio


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name


Start Date(s)
Intake Information

Run 1: 14 Feb 2019 (Thu), [NOW OPEN FOR REGISTRATION!]

            15 Feb 2019 (Fri),

            16 Feb 2019 (Sat)

Run 2: 14 Mar 2019 (Thu),

            15 Mar 2019 (Fri),

            16 Mar 2019 (Sat)

Run 3: 25 Apr 2019 (Wed),

            26 Apr 2019 (Fri),

            27 Apr 2019 (Sat)

Run 4: 16 May 2019 (Wed),

            17 May 2019 (Fri),

            18 May 2019 (Sat)

Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Ashok Miranda

Former Creative Director/Producer (Disney Television Asia)


Ashok is a Business Transformation Architect. As a Consultant, Trainer, Speaker and Coach, he helps businesses transform to reach their full potential and successfully navigate in today’s complex and challenging environment.

He has deep corporate brand building experience and through his extensive storytelling experience, has built strong brands across Asia for leading multi-national media companies; Walt Disney Television Asia and Sony Pictures.

Ashok has won 43 international and regional awards for creative and marketing excellence. He has designed and architected several ‘wow’ customer and affiliate event experiences regionally with Disney and Sony Pictures that have set the industry bar in excellence.

He has created several proprietary products and processes for startups and SME’s in the areas of company culture, branding, digital inbound marketing and customer experience.

Additional Details



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