Dr. Sunjong Roh
Assistant Professor in Corporate Communication
Lee Kong Chian School of Business
Dr. Roh received his Ph.D. at Cornell University and is currently an Assistant Professor in the Lee Kong Chian School of Business at Singapore Management University. Investigating the principles of human judgment and decision-making, his research seeks to create actionable interventions with impact to create cognitive and behavioural changes in relation to most pressing issues of society and organizations.
His recent scientific work involves design and analysis of randomized experiments and computerized text mining using programs such as R, Python, and LIWC. Dr. Roh also studies how innocuous choices in data visualization of the same information can lead to meaningful differences in interpretations and motivations to engage in follow-up actions and how this may hold a broad societal impact.
Dr. Roh is teaching Data Analytics for Managerial Insights, Research Design and Analytics, Interpreting and Communicating with Data, The Science of Behaviour Change, Psychology of Strategic Communication, and Media Psychology to business participants. He is also giving lectures in the Citi-SMU Financial Literacy Programme for Young Adults.
Beyond such academic engagements as research and teaching, Dr. Roh also offers workshops to help firms and organizations enhance their capacities in data analytics and visualization practices. As a case in point, he is running a “Data Visualization and Storytelling” workshop for professional librarians this August at a conference organized by the Library Association of Singapore.
Dr. Roh is a recipient of university-wide "Most Promising Teacher" Award at Singapore Management University.