A highly-interactive and hands-on programme designed to help professionals communicate with influence and persuasion

Think about the last time you tried to convince someone to support you, buy your new product or invest in your business idea. Were you successful? Did you get the outcome you wanted? Were you having difficulties? Whether you are an executive, a manager, a salesperson, a director or an entrepreneur, having the ability to connect with people easily and quickly, communicate your thoughts clearly, as well as influence and persuade others will help you get further in your professional and personal life. Join us in this programme and acquire advanced communication techniques that have benefitted politicians, celebrities and professionals around the world to win the hearts and minds of people.

Please refer to http://cps.smu.edu.sg/adv-comm-strategies for the programme outline.




This programme is designed for professionals who wish to enhance their communication and persuasion skills to be more effective in their career and life.

With the skills acquired, you will be able to:

  • Communicate clearly and concisely
  • Engage people with greater flair and confidence
  • Structure and express your ideas in more convincing and persuasive manner
  • Inspire buy-ins
  • Build stronger relationship, rapport & credibility with stakeholders




Participants have to meet a minimum attendance rate of 75% and are required to undergo an assessment at the end of the programme. Only upon meeting the minimum attendance rate and passing of the assessment, will participants be issued a Certificate of Completion.

Participants who failed the assessment will be given a chance for re-assessment at a re-assessment fee of S$481.50 (after GST). Each participant is allowed up to 1 re-assessment. The re-assessment has to be taken within 1 month following the last attempt. The re-assessment will be held on a weekday specified by SMU Academy.

Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.

Type of Course



Communication Management and Strategy
Business Improvement, Innovation and Excellence

Credit Units


Instructional Methods and Expectations

The programme is highly interactive. Games, tools and activities will be employed to crystallise learning, along with stories and real life case studies. There will also be individual and group coaching with individualised feedback to help you improve your communication techniques.


Full Fee : S$1,712.00 (after GST) per person

SkillsFuture Credit

Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please visit http://www.skillsfuture.sg/ for the User Guide on how to claim for SkillsFuture Credit. Claim should be submitted via http://www.skillsfuture.sg/credit.

Union Training Assistance Programme (UTAP)

All NTUC union members are eligible for UTAP funding (up to S$250 per annum). Please visit http://skillsupgrade.ntuc.org.sg/wps/portal/skillsupgrade/home/skillsup… for more information on UTAP and application.



Course Dates

INTAKE 7: 30 - 31 Oct 2017 [Full]


Mr Eric Feng

Eric is a public speaking and presentation coach who has spent the last 5 years helping executives and the C-suite present with more clarity, confidence and charisma in front of any audience. He has trained for many major organisations such as Microsoft, Fuji Xerox, Pfizer, AIA, OCBC, FedEx and Shell.

Eric has authored four communications books till date including “Get To The Point®” which has sold more than 12,000 copies. Well regarded by the media as a public speaking expert, Eric has been featured on both regional and national media like Channel News Asia, Channel 8, The Straits Times and Business Times. In 2010, he also produced a public speaking series for Radio 938. His articles on public speaking and presentation skills are regularly featured on well-known publications like Straits Times Recruit, HRM, Today’s Manager and Human Capital.