Digital Marketing (Part of Temasek Polytechnic's Specialist Diploma in Business Development in Technology)
- Analytics & Tech
- Digital Marketing & Comms
- Innovation & Business Improvement
Duration (36 hours)
- 2 online sessions
- 2 weekday evenings and a full Saturday per classroom session
- 5 - 6 hours of blended learning outside classroom time
Who Should Attend
PREREQUISITES FOR SMU COURSE APPLICATION
- All Diploma holders are welcome to apply
PREREQUISITES FOR ENROLMENT
- The student must be enrolled in with Temasek Polytechnic (TP) in the WSP-SD Business Development in Technology offered jointly by TP and SMU
- This Specialist Diploma in Business Development in Technology offered under TP's SkillsFuture Work-Study Programme (WSP) for the Digital Marketing sector, is a 12-month programme targeted primarily at local fresh Polytechnic graduates from relevant full time courses of study
Overview
Marketing is no longer about pushing a sales message to a potential buyer. Businesses enable conversations to engage prospects with relevant content that will lead to positive actions for commercial impact.
To be effective, marketers need to employ a rigorous and holistic marketing methodology across both traditional and new-emerging techniques. This course will provide students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent on digital platforms, including social media and consumer-to-consumer social interactions. The emphasis of this course is on understanding the various digital platforms available, how to build social marketing strategies, and how to track their effectiveness.
- Do note that Digital Marketing is not designed to offer any software development training sessions and does not cover any IT programming. It is a contemporary marketing module to prepare students to join the marketing industry as a marketer.
Topic/Structure
- Understand implications of the internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
- Explore differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
- Understand state of the art academic research in the area of digital marketing, and how it can be practically applied in the Internet and mobile worlds
- Gain knowledge in commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
- Understand how to integrate online marketing into an overall marketing strategy
- Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
- Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
Assessment
- 100% course work assessment
CERTIFICATION
This module constitutes part of WSP-Specialist Diploma in Business Development in Technology. You will also need to complete Design Thinking and Innovation and 2 more TP modules (Strategy in Technology Business, Business Development and Implementation) to be awarded Specialist Diploma in Business Development in Technology.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$850.20 (After SSG Funding 70%) |
$330.20 (After SSG Funding 70% |
$850.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$330.20 (After SSG Funding 70% |
$330.20 (After SSG Funding 70% |
$330.20 (After SSG Funding 70% |
|
International Participant |
$2,834 (No Funding) |
$2,834 (No Funding) |
$2,834 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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Additional Details
WSP Application:
For all WSP course application, please email tsa_wsp@tp.edu.sg.
SMU Course Application :
For SMU course application, please email anneshaqur@smu.edu.sg.
