Leveraging AI for Competitive Advantage in Sales and Marketing

Digital Marketing & Comms
Innovation & Business Improvement

Basic
SkillsFuture
Short Courses

This programme is conducted on-campus.

Next course starts on

To be advised

Fee

SGD327* (as low as SGD38.10 after maximum funding) Learn More

Duration

0.5 day
Friday (1.30pm - 5pm)

Level

Basic

Who Should Attend

Professionals and business owners who want to integrate AI technology into their Sales, Marketing, and Customer Success strategies.
Sales and marketing professionals, customer support representatives, business development managers, and executives who are responsible for enhancing the brand's customer satisfaction and overall business outcomes.
Professionals from HR, Finance, and Legal who are interested in the potential of AI technology and its impact on the business

Overview

Looking to stay updated on the latest advancements and applications of Artificial Intelligence in the fields of Sales and Marketing? Gain insights into how AI can proactively address customer needs and enhance brand loyalty in this half-day workshop.

In Part A, we’ll start with the fundamentals of AI and NLP. We’ll delve into the potential of LLMs (large language models) and NLP and their various applications, as well as showcase ChatGPT, a powerful language model that utilises advanced NLP algorithms to analyse input text and generate relevant and coherent output.

In Part B, explore how to use AI tools effectively in Sales, Marketing, and Customer Success as we discuss the types of AI tools, and provide a framework for using them in these areas, as well as guidance on how to avoid potential pitfalls.

Join us to discover how AI can transform your business to drive tangible outcomes, enhance customer satisfaction, and elevate your brand!

This module is available on a standalone basis.

Learning Objectives

Gain a fundamental understanding of AI, NLP, and their functions, and witness how they help answer industry questions.
Grasp AI tools and use well-designed framework to enhance the AI performance.