Design Thinking - Innovation Management Tool (Credit Bearing)

This module is part of Graduate Certificate in Innovation


Improve your products, services and your customer experiences with the power of innovative 'design thinking'. You will be introduced to the design thinking concept based on the process of the IDEO/Standford design school. This is a qualitative process which covers the user observation, ideation and prototyping stages. Iteration can occur between any of the stages, and multiple cycles are typical.


Run 1: 31 Jan - 2 Feb 2019 [Open for Registration!] 
Run 2: 14 - 16 Mar 2019 


Discover an array of tools into an overall design process. Together with the tools that support it, design thinking is a powerful process that can enhance product, service and experience concepts. You will be studying selected design thinking applications for product and service innovation, along with variations of design contexts which include the private, government and social sectors. You will also get to compare design thinking with traditional innovation processes and other types of thinking.


Offered by the same faculty under SMU's Graduate Certificate in Innovation and SMU's Master of Science in Innovation, This course aims to expose participants to key concepts in innovation that can be readily translated into practical business cases for themselves and the organizations that they work in.

Next Course Starts On31 Jan 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)


Work towards a bigger goal

This module is part of:

Graduate Certificate in Innovation

Learn more



By the end of the course, participants will be able to:

  • Learn design thinking methodologies for the creation of products, services and experiences.

  • Learn to apply these methodologies and use individual capabilities and skills to drive innovation.


Who Should Attend

  • Leaders of innovative teams, or teams that wish to be innovative in organizations
  • Professionals from startups, Fortune 500 companies, non-profits and the public sector
  • Marketing, sales, finance, and project management teams
  • Engineers and project team leads who want to be more creative
  • Entrepreneurs and aspiring entrepreneurs



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.

Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Innovation.

**Terms & Conditions Apply**

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding


Full Fee: S$1,712 per pax (including GST)


SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above


SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via


SkillsFuture Course Code*: CRS-N-0045097


SkillsFuture Course Name*: Innovation Management Tool 'Design Thinking'


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name 


Start Date(s)
Intake Information

Run 1: 31 Jan 2019 (Thu), [Open for Registration!]

            1 Feb 2019 (Fri),

            2 Feb 2019 (Sat)

Run 2: 14 Mar 2019 (Thu),

            15 Mar 2019 (Fri),

            16 Mar 2019 (Sat)

Run 3: 11 Apr 2019 (Thu),

            12 Apr 2019 (Fri),

            13 Apr 2019 (Sat)

Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Dr Massimo is a passionate educator with 20 years of experience in the corporate and education space. He is skilled in Emphatic Communication, Leadership, Negotiation, Marketing and Business Intelligence. He has worked in large-scale projects in commercial communications with Fortune 500 companies such as Unilever, Fiat, BMW and Nestle.


Dr Massimo has been awarded the highest academic distinction in the French academic university system – Tres Honorable avec Felicitations du Jury for his Ph.D.  He has a unique ability to bridge science/technology and creative thinking to add value to business from his extensive experience in academia and consultancy with Fortune 500 companies.  He is a researcher with more than 100 publications; of which 30 publications are in theoretical or applied Mathematical Statistics. He has also conducted Ergonomic research in Systemic and Modelling. Dr Massimo has also framed and directed more than 200 projects between the university and the commercial space.



His research interests include:

  • Industrial safety and Artificial intelligence
  • Dynamic Ergonomics
  • Empathic communications 

Additional Details


• Good Bachelor's Degree
• Diploma Holders with at least 3 years of working experience


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