Design Thinking Workshop: The Innovation Protocol

Programme Code: CRS-N-0045822


At the end of the workshop, participants should be able to

  • Understand the design thinking process
  • Use design thinking tools to develop empathy and discover unarticulated customer needs that can be translated into opportunities to innovate
  • Understand specific ethnographic interviewing and observation techniques that can be used to uncover latent innovation spaces
  • Learn to think creatively and to reframe challenges into opportunities that can generate breakthrough solutions
  • Learn how to test ideas early in the design process, thus reducing risks and accelerating innovation
  • Understand how to see new ways of contributing to the business by identifying opportunities to innovate

The ability to innovate faster and in new ways is critical to achieving high performance and surviving in a competitive world. The goal of this workshop is to develop creative, fluid, and responsive design thinkers with the creative confidence to apply the process to solve problems of practice within their organisation and build a company-wide culture that promotes, accelerates, and sustains innovation.

Next Course Starts On24 Apr 2019 (Wed) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 days


Who Should Attend

All working professionals who are using or wish to use design thinking to optimise business performance at a variety of levels in a wide range of industries.


An assessment will be conducted at the end of the course.

Fees and Funding

SkillsFuture Series 

Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees for employees of SMEs who are Singapore Citizens or Permanent Residents

Workfare Training Support Scheme ("WTS")
Up to 95% of course fees for Singapore Citizens aged 35 years and above (13 years and above for persons with disabilities) earning a monthly income of not more than S$2,000.

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Full Fee: S$1,712 per pax (including GST)

SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above


Start Date(s)
Intake Information
intake 124 - 25 April 2019 (Open for Registration)

Speaker/Trainer Bio

Tony Lai is Managing Director of The Idea Factory. In a career spanning 22 years, Tony Lai has accumulated a range of experiences in leading and managing organizations – large companies, public institutions and even start-ups at senior levels. While his industry expertise has been focused largely around the services domain (hospitality, tourism, retail, media, education services, property management, F&B/Entertainment and management consulting), his functional capabilities have been broad covering areas such as strategy, innovation, design, leadership, business development, brand marketing & communications, human resources and corporate finance. These have been critical as Tony have been holding appointments at the CEO, Asst CEO, Managing Director, Chief Strategy Officer and COO levels since 2001 that includes direct P&L responsibilities.


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