Marketing is no longer about pushing a sales message to a potential buyer. Businesses enable conversations to engage prospects with relevant content that will lead to positive actions for commercial impact.
To be effective, marketers need to employ a rigorous and holistic marketing methodology across both traditional and new-emerging techniques. This course will provide students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent on digital platforms, including social media and consumer-to-consumer social interactions. The emphasis of this course is on understanding the various digital platforms available, how to build social marketing strategies, and how to track their effectiveness.
Do note that Digital Marketing is not designed to offer any software development training sessions and does not cover any IT programming. It is a contemporary marketing module to prepare students to join the marketing industry as a marketer.