Digital Marketing - Persuasive Copywriting In Your Digital Strategy


Learn how your choice of words can captivate the masses, evoke memories and enhance experiences.

Have you been enthralled and invigorated by good online content? Unlock the potential of powerful Copywriting to create effective marketing communiques to your target audience. Well-written copy can increase brand awareness and tip the balance of the target audiences’ decisions in your favour. Understand how to trigger powerful emotions, memories and yearning from creative copy that motivates and excites the senses. 


You can expect to acquire the ability to employ persuasive website content copywriting via compelling brand storytelling in a digital marketing campaign to greatly augment the potential of success of any successful digital marketing strategy. 


Experienced and talented digital marketers will be your guides and trainers in techniques of displaying content for digital distribution and for subsequent conversion of potential clients into enthusiastic paying customers. 

Next Course Starts On28 Mar 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD113.60* after maximum funding) Learn more

2 weekday evenings and a full Saturday (15 hours)


Work towards a bigger goal

This module is part of:

Professional Certificate in Digital Marketing

Learn more


This course introduces you to the art of effective storytelling and content framing within your content marketing mix, across new media tools such as social media, website, and emails. Through this course, you will learn about the following: 

  • How to structure and write compelling copy that supports your marketing objectives.
  • Gain a deeper appreciation for the role content plays in Search Engine Optimisation (SEO), while learning how to apply techniques of SEO into one’s company.
  • Gain practical experience through hands-on, real-life project specially crafted for today’s digital marketer.

Who Should Attend

Entrepreneurs and aspiring entrepreneurs who need to implement a digital marketing strategy for their businesses. Managers/Leaders of strategic communication functions in an organization. Marketing/corporate communication professionals/executives from start-ups, Fortune 500 companies, non-profits and the public sector. Content strategists. Social media specialists. Advertising copywriters. Anyone with a general interest in digital marketing.

Previous participants for our highly subscribed and market recognised Digital Marketing programmes have come from diverse range of corporations and industries such as F&N, FEDEX, Standard Chartered Bank, MINDEF, MOE, Huttons Asia Pte. Ltd., NTUC just to name a few.



  • In-class participation
  • Group project/assignment

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via
SkillsFuture Course Code*: CRS-N-0046174
SkillsFuture Course Name*: Digital Marketing - Persuasive Copywriting in your Digital Strategy
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Start Date(s)
Intake Information

Run 1: 28 Mar 2019 (Thu), [Fully subscribed - Thank you]

            29 Mar 2019 (Fri),

            30 Mar 2019 (Sat)

Run 2: 16 May 2019 (Thu), [Open for registration - Limited slots available]

            17 May 2019 (Fri)

            18 May 2019 (Sat) 


Speaker/Trainer Bio

Adrian Chye

Adjunct Lecturer

General Manager - Mediafreaks Group


Adrian Chye Holds a Master of Science in Technopreneurship and Innovation. He is Chief Instructor for the ‘E-Startups and Social Media Strategies’ Elective, and Mentor for the ‘Minor in Entrepreneurship Academic programme’ at Nanyang Technoreneurship Centre. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years. He is currently General Manager of MediaFreaks Group of Companies. The entire group is an award-winning tech new media entertainment company focusing on digital racketing and animation products and services, with multiple monetising models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Ang Hui Xuan

Project Director


Ang Hui Xuan is currently a Project Director and Digital Marketer working in Mediafreaks Group, an award-winning digital media company focusing on digital marketing, e-commerce and animation products and services. She is currently strategising and executing digital marketing campaigns for 5 brands, and now spends about 20% of her time teaching.

Beyond her professional career, Hui Xuan is also a member of the New Media Team in the Singapore Computer Society (SCS) where she holds an active role in shaping the digital media strategies of the Society. Hui Xuan was also part of the spearheading committee in Breaking The Sound Barrier, a ground-up initiative aimed at showcase everyday heroes in and helping the deaf community.

She is also certified in Google Adwords, Google Analytics, Google Video Advertising and Facebook Blueprint.


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