Digital Marketing - Persuasive Copywriting In Your Digital Strategy


Copywriting is restructuring and reframing of written content to achieve a more effective marketing communique to the target audience. The product, called the copy, aims to increase brand awareness and ultimately persuade the audience to take a particular action.


Run 1: 12-14 July 2018 [FULLY SUBSCRIBED] 
Run 2: 27-29 September 2018 [NOW OPEN FOR REGISTRATION!]


Course participants can expect to acquire the ability to employ persuasive website content copywriting via compelling brand storytelling into a digital marketing campaign to greatly augment the potential of success of any successful digital marketing strategy.

Receive instruction from existing experienced and talented digital marketers who have served many multinational corporate clients, on the techniques of displaying content for digital distribution and for subsequent conversion of potential clients into paying customers.

Next Course Starts On27 Sep 2018 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD113.60* after maximum funding) Learn more

2 weekday evenings and a full Saturday (15 hours)


Work towards a bigger goal

This module is part of:

Professional Certificate in Digital Marketing

Learn more


This course introduces the participant to techniques on storytelling and content framing within your content marketing mix, across new media tools such as social media, website, and emails. Through this course, participants will learn

  • How to structure and write compelling copy that serves their marketing goals.

  • Gain a deeper appreciation for the role content plays in Search Engine Optimisation (SEO), while learning how to apply techniques of SEO in one's company.

  • Gain practical experience through a hands-on, real-life project specially crafted for today's digital marketer.

Who Should Attend

Entrepreneurs and aspiring entrepreneurs who need to implement a digital marketing strategy for their businesses. Managers/Leaders of strategic communication functions in an organization. Marketing/corporate communication professionals/executives from start-ups, Fortune 500 companies, non-profits and the public sector. Content strategists. Social media specialists. Advertising copywriters. Anyone with a general interest in digital marketing.

Previous participants for our highly subscribed and market recognised Digital Marketing programmes have come from diverse range of corporations and industries such as F&N, FEDEX, Standard Chartered Bank, MINDEF, MOE, Huttons Asia Pte. Ltd., NTUC just to name a few.



  • In-class participation
  • Group project/assignment

Fees and Funding


S$1,712 (after GST) for non-Singaporean Citizens and non-PRs (Total Nett Programme Fee)


Skillsfuture Singapore (SSG) Funding:

S$513.60 (after GST) for Singaporeans below 40 and Permanent Residents

S$193.60 (after GST) for Singaporeans age 40 and above

S$113.60 (after GST) for Singaporeans on Workfare Training Support (WTS)


All self-sponsored Singaporeans aged 25 and above can use their $500 SkillsFuture Credit to offset the Total Nett Programme Fee


SME sponsored Singaporeans/PRs (non-WTS) only need to pay only S$193.60 (after GST) per pax.


Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to claim for SkillsFuture Credit. Claims should be submitted via Training Exchange.


SkillsFuture Course Code*: CRS – N – 0046174


SkillsFuture Course Name*: Digital Marketing – Persuasive Copywriting in Your Digital Strategy


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name


Start Date(s)
Intake Information

Run 1: 12 Jul 2018(Thu), [COMPLETED]

          13 Jul 2018(Fri),

          14 Jul 2018(Sat)

Run 2: 27 Sep 2018(Thu),

          28 Sep 2018(Fri),

          29 Sep 2018(Sat)

Speaker/Trainer Bio

Adrian Chye

Adjunct Lecturer

Lee Kong Chian School of Business


Adrian Chye Holds a Master of Science in Technopreneurship and Innovation. He is Chief Instructor for the ‘E-Startups and Social Media Strategies’ Elective, and Mentor for the ‘Minor in Entrepreneurship Academic programme’ at Nanyang Technoreneurship Centre. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years. He is currently General Manager of MediaFreaks Group of Companies. The entire group is an award-winning tech new media entertainment company focusing on digital racketing and animation products and services, with multiple monetising models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Ang Hui Xuan


Ang Hui Xuan is currently a project manager and digital marketer working in Mediafreaks Group, an award-winning digital media company focusing on digital marketing, e-commerce and animation products and services. She is currently strategising and executing digital marketing campaigns for 5 brands, and now spends about 20% of her time teaching.

Beyond her professional career, Hui Xuan is also a member of the New Media Team in the Singapore Computer Society (SCS) where she holds an active role in shaping the digital media strategies of the Society. Hui Xuan was also part of the spearheading committee in Breaking The Sound Barrier, a ground-up initiative aimed at showcase everyday heroes in and helping the deaf community.

She is also certified in Google Adwords, Google Analytics, Google Video Advertising and Facebook Blueprint.


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