Business Management Digitization, Technology & Intelligent Systems

Digital Marketing - Search Engine Marketing

This module is part of Professional Certificate in Digital Marketing

Overview

“Websites that can be found will be experienced.” Understand the importance of being noticed in a busy internet economy.

Your business is an unknown entity until it can be found. Search Engine Marketing (SEM) is the proven and cost-effective marketing technique that provides much needed visibility for your online presence. Enhanced online presence will be a boost to your conversion funnel framework and provides the optimal guide for your potential customers to transit from the awareness stage towards your marketing objectives. These powerful techniques are the standard bearer for any competent Digital Marketing professional and is constantly evolving as the Digital Economy transforms our daily lives. 

 

Discover the power of Paid Search and Search Engine Optimisation to increase the productivity and effectiveness of your Digital Marketing campaigns. Understand how expanding your digital footprint and presence can make the difference to your bottom line and conversion efficiency. 

Next Course Starts On28 Feb 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD113.60* after maximum funding) Learn more
Duration

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)

Level
Basic
Learning Objectives

Through this course, you will learn about the following:

  • In-depth understanding on how to help your customers transit from awareness phase towards your desired marketing outcome(s).
  • Knowledge and techniques used in Search Engine Marketing (SEM), which have been proven to be effective and cost-efficient.
  • Knowledge on both Paid Search and Search Engine Optimisation (SEO) techniques which will serve to increase productivity and effectiveness of Digital Marketing Campaigns. 
  • Knowledge of how well-planned Content Strategy and proper Landing Page Optimization will both play a significant role for your Conversion Funnel framework. 

Work towards a bigger goal

This module is part of:

Professional Certificate in Digital Marketing

Learn more

Who Should Attend

• Entrepreneurs and aspiring entrepreneurs
• Managers/Leaders of stratgeic communication functions in an organization
• Marketing/corporate communication professionals/executives from startups, Fortune 500 companies, non-profits and the public sector
• Content strategists
• Social media specialists
• Advertising copywriters

Assessment

Assessment

An assessment will be conducted at the end of the course.

Certification

Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an e-transcript.

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.
SkillsFuture Course Code*: CRS-N-0044902
SkillsFuture Course Name*: Digital Marketing - Search Engine Marketing
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

Schedule

Start Date(s)
Intake Information

Run 1: 10 Jan 2019(Thu), [Fully Subscribed - Thank you]

            11 Jan 2019(Fri), and

            12 Jan 2019(Sat) 


Run 2: 28 Feb 2019(Thu),[Fully Subscribed - Thank you]

            1 Mar 2019(Fri),

             2 Mar 2019(Sat)

Run 3: 11 Apr 2019 (Thu), [Open for Registration]

            12 Apr 2019 (Fri),

            13 Apr 2019 (Sat)
 

Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Mr. Adrian Chye
Lee Kong Chian School of Business           

 

Adrian Chye holds a Degree of Master of Science in Technopreneurship and Innovation.

 

He is the Chief Instructor for the 'E-Startups and Social Media Strategies' Elective, and Mentor for the 'Minor in Entrepreneurship Academic Programme' at the NTU Nanyang Technopreneurship Center. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years.

 

He is currently the General Manager of Mediafreaks Group of Companies. The entire Group is an award-winning tech new media entertainment company focusing on digital marketing and animation products and services, with multiple monetizing models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Policies

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