Digital Marketing - Social Media Marketing (Credit Bearing)


Harness the almost limitless marketing potential of social media as one of the most powerful tools in digital marketing arsenal. Acquire an in-depth understanding on how you can use social media to guide your target market through every stage of the conversion funnel, from awareness to the accomplishment of your pre-determined objective.


Run 1: 24-26 Jan 2019 [NOW OPEN FOR REGISTRATION!] 
Run 2: 21-23 Feb 2019 


As an effective,cost-effective digital marketing technique,social media comes with several tools, which you can master to increase both the productivity and effectiveness of your campaigns. You will find out how well-planned Content Strategy and how proper landing page optimisation play significant roles in the Conversion Funnel framework.

Next Course Starts On24 Jan 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD113.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)

Learning Objectives
  • In-depth understanding on how to navigate a potential customer from awareness phase to the stage where the predetermined objectives are met.

  • Basic knowledge on several social media tools which will serve to increase the productivity and effectiveness of Digital Marketing Campaigns.

  • Knowledge of how well-planned Content Strategy and proper Landing Page Optimization will both play a significant role within the Conversion Funnel framework.

Work towards a bigger goal

This module is part of:

Graduate Certificate in Communication Management

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Who Should Attend

• Entrepreneurs and aspiring entrepreneurs
• Managers/Leaders of stratgeic communication functions in an organization
• Marketing/corporate communication professionals/executives from startups, Fortune 500 companies, non-profits and the public sector
• Content strategists
• Social media specialists
• Advertising copywriters



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.

Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Communication Management.

Terms & Conditions Apply 

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding


Full Fee: S$1,712 per pax (including GST)

SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above
  • S$113.60 (after GST) for Singaporeans on Workfare Training Support (WTS)



SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via


SkillsFuture Course Code*: CRS – N – 0044857


SkillsFuture Course Name*: Social Media Marketing


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name


Start Date(s)
Intake Information

Run 1: 24 Jan 2019 (Thu),

             25 Jan 2019 (Fri),

             26 Jan 2019 (Sat) [NOW OPEN FOR REGISTRATION!]

Run 2: 21 Feb 2019 (Thu), 

            22 Feb 2019 (Fri),

            23 Feb 2019 (Sat)


Run 3: 25 Apr 2019 (Thu)

            26 Apr 2019 (Fri)

            27 Apr 2019 (Sat)


Run 4: 23 May 2019 (Thu)

            24 May 2019 (Fri)

            25 May 2019 (Sat)



Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).


Speaker/Trainer Bio

Mr. Adrian Chye
Lee Kong Chian School of Business           


Adrian Chye holds a Degree of Master of Science in Technopreneurship and Innovation.


He is the Chief Instructor for the 'E-Startups and Social Media Strategies' Elective, and Mentor for the 'Minor in Entrepreneurship Academic Programme' at the NTU Nanyang Technopreneurship Center. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years.


He is currently the General Manager of Mediafreaks Group of Companies. The entire Group is an award-winning tech new media entertainment company focusing on digital marketing and animation products and services, with multiple monetizing models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Additional Details

• Good Bachelor's Degree
• Diploma Holders with at least 3 years of working experience


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