The Financial Potential and Risks of New Business Ideas (Credit Bearing)


Is your business idea destined to become a resounding success? Knowledge in innovation management will help you to identify successful business ideas, innovation projects and ventures while considering your competition and internal resources.


Run 1: 21-23 Feb 2019 [NOW OPEN FOR REGISTRATION!]


Learn how to estimate demand and market share, conclude on financial potential, and assess the risks of new business idea. On top of lecturers and class exercises, you will be engaged in the group discussion, deepening your knowledge through trial and error, and take on the perspectives of corporate venture capitalists, entrepreneurs, and intrapreneurs or agents for innovation in larger corporation.

Offered by the same faculty under SMU's Graduate Certificate in innovation and SMU's Master of Science in Innovation, this course aims to expose participants to key concepts in innovation that can be readily translated into practical business cases themselves and the organizations that they work in.

Next Course Starts On21 Feb 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)


Work towards a bigger goal

This module is part of:

Graduate Certificate in Applied Innovation (GCAI)

Learn more



Through participating in this course, you will be able to:

  • Appreciate strategies to manage competition and resources for innovation.

  • Create, analyse, and evaluate the financial potential and risk of business ideas.

  • Understand  the Corporate Venture Capital Industry.

  • Develop a flair for effectively presenting new innovation and venture ideas.

Who Should Attend

Startup owners, entrepreneurs, business owners, executives and individuals who seeks to enhance innovation in their business or to create innovation centres within their organisations. Individuals who want to understand innovation and develop implementation and actionable plans for their organizations.



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.

Upon completion of the other 7 relevant modules, participants will receive the Graduate Certificate of Applied Innovation.

**Terms & Conditions Apply**

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Exercises, Case Studies

Fees and Funding


Full Fee: S$1,712 per pax (including GST)

SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above


SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via


SkillsFuture Course Code*: CRS-N-0045094


SkillsFuture Course Name*: The Financial Potential and Risks of New Business Idea


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name 


Start Date(s)
Intake Information

Run 1: 21 Feb 2019 (Thu),[NOW OPEN FOR REGISTRATION!]

            22 Feb 2019 (Fri),

            23 Feb 2019 (Sat)

Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Dr. Frank Siegfried


Dr. Frank Siegfried accumulated 2 years of working experience in several high-tech Multi-National Companies (MNC’s), working in Germany, UK, PRC and Singapore prior to joining Academia and forming his own Advisory business. He received his Doctor in Business Administration (DBA) from Manchester University and was an Adjunct Faculty in the Lee Kong Chian School of Business at SMU. He was Program Director at SMU Executive Development, and teaches subjects related to Megatrends, VUCA World, Scenario Planning, Strategy, Change, Risk, Entrepreneurship, Venture Capital and Innovation Management to practitioner from local and international companies.

He also teaches Global MBA students at Manchester Business School using Scientific Principles related to strategic analysis and planning, decision making for differentiation and innovation, entrepreneurial finance, risk mitigation, go-to- market primary data collection using qualitative and quantitative research methods mostly applied in high-tech or financial services industry contexts. His work seeks to create actionable interventions with impact to make changes in relation to the industry’s most pressing issues.

Additional Details


  • Good Bachelor's Degree
  • Diploma Holders with at least 3 years of working experience


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