This module is part of SMU-CPA Australia Finance Game Changer Series.
Creativity paired with the rise of new technologies creates unparalleled opportunities for financial institutions. Across the globe, we are beginning to see how emerging players in FinTech are well positioned to reshape customer experience with new business models.
The words Innovation and FinTech are all over the media and locally, authorities have made great efforts in championing Singapore as a FinTech hub. So if you are working in the financial services sector, the following questions naturally arise:
- What exactly is Innovation and FinTech?
- How can you, in your established financial services company, enhance your products as well as your customers’ user experience through technology and human centered design?
- Is your company prepared to compete and/or collaborate with new FinTech companies entering the financial services industry and how should you go about doing this?
- Do you have the capabilities that are required to stay relevant for your clients and innovate to ensure your company moves towards a sustainable business model after the global financial crisis?
Integrating design principles, emerging technologies and new business models into your company’s digital ecosystem can help make your team think more holistically about your current and future customers’ needs and develop innovative value propositions without losing sight of current core offerings and revenue streams.
In this SMU Certificate in FinTech and Innovation course, you will find out the answers to the above questions through experiential learning and a mix of lectures, case studies, creative exercises, discussions, project work and class presentations.