Foundations Of Brand Storytelling (Credit Bearing)


Great stories are the foundations of great brands and corporations. So what is your compelling brand story?


Run 1: 31 Jan - 2 Feb 2019 [NOW OPEN FOR REGISTRATION!] 
Run 2: 28 Feb - 2 Mar 2019 


A good story sells. This has always been true right through the ages. Everyone loves a good story and that includes investors, your staff and your customers. An engaging story will help your organization channel ideals, core values, branding, beliefs much more effectively. It will help transform your loyal customers into true advocates and invigorate your staff and investors. Through the magic of storytelling, you can help transform your organization and how you communicate with your target audience. 


You will learn storytelling frameworks and processes that are employed to great effect by film makers and writers.  From this base, you will be able to craft authentic and engaging stories that evoke positive emotions from your respondents and drive appropriate responses. Brand storytelling skills are much sought after by many organisations in communications functions to develop compelling stories for investor pitches and marketing and brand building activities. 

Next Course Starts On31 Jan 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)

Learning Objectives

Through this course, you will learn about the following:

  • How to explain the value of storytelling for various purposes.
  • How to tell authentic, engaging stories crafted for various audiences and stakeholders
  • Effective frameworks to craft a compelling brand story and how to amplify through digital/social channels

Work towards a bigger goal

This module is part of:

Graduate Certificate in Communication Management

Learn more

Who Should Attend

  • Entrepreneurs and aspiring entrepreneurs
  • Managers/Leaders of stratgeic communication functions in an organization
  • Marketing/corporate communication professionals/executives
  • Content strategists
  • Social media specialists
  • Advertising copywriters



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.

Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Communication Management.

Terms & Conditions Apply

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding


Full Fee: S$1,712 per pax (including GST)

SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above



SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via


SkillsFuture Course Code*: CRS – N – 0044894


SkillsFuture Course Name*: Foundation of Brand Storytelling


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name


    Start Date(s)
    Intake Information

    Run 1: 31 Jan 2019 (Wed)[NOW OPEN FOR REGISTRATION!]

               ,1 Feb 2019 (Fri)

               ,2 Feb 2019 (Sat)

    Run 2: 28 Feb 2019 (Thu)

              , 1 Mar 2019 (Fri)

               ,2 Mar 2019 (Sat)

    Run 3: 11 Apr 2019 (Thu)

              , 12 Apr 2019 (Fri)

              , 13 Apr 2019 (Sat)

    Run 4: 9 May 2018 (Thu)

               , 10 May 2018 (Fri)

               , 11 May 2018 (Sat)

    Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

    Speaker/Trainer Bio

    Ashok Miranda

    Former Creative Director/Producer (Disney Television Asia) 


    Ashok is a Business Transformation Architect. As a Consultant, Trainer, Speaker and Coach, he helps businesses transform to reach their full potential and successfully navigate in today’s complex and challenging environment.

    He has deep corporate brand building experience and through his extensive storytelling experience, has built strong brands across Asia for leading multi-national media companies; Walt Disney Television Asia and Sony Pictures.

    Ashok has won 43 international and regional awards for creative and marketing excellence. He has designed and architected several ‘wow’ customer and affiliate event experiences regionally with Disney and Sony Pictures that have set the industry bar in excellence.

    He has created several proprietary products and processes for startups and SME’s in the areas of company culture, branding, digital inbound marketing and customer experience.

    Additional Details


    • Good Bachelor's Degree
    • Diploma Holders with at least 3 years of working experience


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