To create high-value interactions and profitable relationships with customers and stakeholders, business professionals need to have an effective marketing mindset to provide the right experience and personal touch. We are at risk when we are slow in making changes and adapting to the disruptive economy. Many companies are still following the traditional 4Ps approach, using the product, place, price and promotion strategies, which was developed in the 1960s, to direct and manage their business. In the era of Industry 4.0, is the 4Ps approach still sufficient to help companies survive and outperform competitors? Or do we need a new perspective to set the path for marketing in the digital economy?
In this intensive 1-day programme, we introduce the use of the SAVE framework for marketing in the digital age. SAVE is an acronym for Solution, Access, Value and Education. The SAVE framework offers a refreshing and an innovative perspective to extend and rejuvenate the 4Ps approach in marketing. It aims to provide key decision makers and business professionals with an organised and structured framework to integrate their marketing strategies for the digital and experience age.