Design Thinking - Innovation Management Tool (Credit Bearing)


Improve your products, services and your customer experiences with the power of innovative 'design thinking'. You will be introduced to the design thinking concept based on the process of the IDEO/Standford design school. This is a qualitative process which covers the user observation, ideation and prototyping stages. Iteration can occur between any of the stages, and multiple cycles are typical.


Run 1: 31 Jan - 2 Feb 2019 [Open for Registration!] 
Run 2: 14 - 16 Mar 2019 


Discover an array of tools into an overall design process. Together with the tools that support it, design thinking is a powerful process that can enhance product, service and experience concepts. You will be studying selected design thinking applications for product and service innovation, along with variations of design contexts which include the private, government and social sectors. You will also get to compare design thinking with traditional innovation processes and other types of thinking.


Offered by the same faculty under SMU's Graduate Certificate in Innovation and SMU's Master of Science in Innovation, This course aims to expose participants to key concepts in innovation that can be readily translated into practical business cases for themselves and the organizations that they work in.

Next Course Starts On31 Jan 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)


Work towards a bigger goal

This module is part of:

Graduate Certificate in Applied Innovation (GCAI)

Learn more



By the end of the course, participants will be able to:

  • Learn design thinking methodologies for the creation of products, services and experiences.

  • Learn to apply these methodologies and use individual capabilities and skills to drive innovation.


Who Should Attend

  • Leaders of innovative teams, or teams that wish to be innovative in organizations
  • Professionals from startups, Fortune 500 companies, non-profits and the public sector
  • Marketing, sales, finance, and project management teams
  • Engineers and project team leads who want to be more creative
  • Entrepreneurs and aspiring entrepreneurs



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.

Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Innovation.

**Terms & Conditions Apply**

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding


Full Fee: S$1,712 per pax (including GST)


SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above


SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via


SkillsFuture Course Code*: CRS-N-0045097


SkillsFuture Course Name*: Innovation Management Tool 'Design Thinking'


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name 


Start Date(s)
Intake Information

Run 1: 31 Jan 2019 (Thu), [Open for Registration!]

            1 Feb 2019 (Fri),

            2 Feb 2019 (Sat)

Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Dr Michael Netzley

Michael’s international career has spanned entrepreneurship, management consulting, and business school faculty.  A multi-award-winning facilitator and writer, his work focuses on: 

►Founding a start-up called Extend My Runway which operates at the intersection of neuroscience and artificial intelligence (AI)

►Leadership andcommunication, persuasion, and digital networks (especially open innovation)

►Cognitive neuroscience of high performance— for aging workforces and societies

►Personality assessment, dark-side traits,and developmentalcoaching(i.e., better manage complexity)

Currently Michael is the founder of Extend My Runway, a cognitive neuroscience start-up that enables aging professionals to excel through their 60s, 70s, and even 80s. Faced with a 100-year life, people increasingly choose to work past traditional retirement age. Companies, however, are typically organized for a younger workforce, and thus firms must retool to serve aging professionals.  Extend My Runway enables that transition, at a personal and organizational level, by translating best-in-class neuroscientific research into practical solutions that measurably improve cognitive performance and add more life to your years.

Previously Michael has worked in leadership consulting with Heidrick & Struggles, served as Academic Director of SMU Executive Development, and held faculty positions at Singapore Management University and the University of Minnesota’s Carlson School of Management.  He has also held visiting faculty positions in Argentina, Finland, Germany, Japan and Slovenia. 

For his efforts, Michael has been honoured with the Champion’s Award from the Centra land Eastern European Management Association for innovative learning approaches, and also the Best Case Award in entrepreneurship from EFMD – The Management Development Network.  His work with early adoption of 2.0 technologies in learning has been featured in the New York Timesand also MIT’s Technology Review.

Michael has personally facilitated sessions for more than 10,000 executives from firms such asMerck KGaA, GSK, Credit Suisse, BNP Paribas, UBS, HSBC, Unilever, IBM, 3M, DB Schenker, Samsung, Singapore Airlines, Text 100, UOB,, SingHealth, NTUC Enterprises, Singapore Power, and Singapore’s MFA, CPF, MoE, and MAS.

Michael lived in Singapore since 2002 and in his spare time is writing a book about the future of executive development and training for his first triathalon. 

Additional Details


• Good Bachelor's Degree
• Diploma Holders with at least 3 years of working experience


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