Design Thinking - Innovation Management Tool (Credit Bearing to Masters of Science in Innovation and Graduate Certificate in Applied Innovation)


Improve your products, services and your customer experiences with the power of innovative 'design thinking'. You will be introduced to the design thinking concept based on the process of the IDEO/Standford design school. This is a qualitative process which covers the user observation, ideation and prototyping stages. Iteration can occur between any of the stages, and multiple cycles are typical.


Run 2: 7 - 9 Mar 2019 [FULLY SUBSCRIBED] 
Run 3: 11 - 13 Apr 2019 [OPEN FOR REGISTRATION]


In this course, the qualitative design thinking process (based on the IDEO/Stanford Design School process) will be introduced. Applications of design thinking to product and service innovation will be discussed, along with varying of the design contexts, including the private, government and social sectors. Participants will learn to think like innovators, from the initial idea to managing resources, building partnerships with committed stakeholders and dealing with contingencies. In parallel, participants are encouraged to consider their individual accomplishments and how these might support new venture creation. Participants will work on past accomplishments, chartering the skills, knowledge and abilities that create a unique set of means with which to drive their own innovation projects.

Offered by the same faculty under SMU's Graduate Certificate in Innovation and SMU's Master of Science in Innovation, This course aims to expose participants to key concepts in innovation that can be readily translated into practical business cases for themselves and the organizations that they work in.

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Next Course Starts On11 Apr 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10.30pm) and a Saturday (9am to 6pm)


Work towards a bigger goal

This module is part of:

Graduate Certificate in Applied Innovation

Learn more



By the end of the course, participants will be able to:

•          Learn design thinking methodologies for the creation of products, services and experiences.
•          Learn to apply these methodologies and use individual capabilities and skills to drive innovation.

Who Should Attend

•          Leaders of innovative teams, or teams that wish to be innovative in organizations
•          Professionals from startups, Fortune 500 companies, non-profits and the public sector
•          Marketing, sales, finance, and project management teams
•          Engineers and project team leads who want to be more creative
•          Entrepreneurs and aspiring entrepreneurs



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.
Upon completion of the other 7 relevant modules, participants will receive the Graduate Certificate in Applied Innovation.

**Terms & Conditions Apply**

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via
SkillsFuture Course Code*: CRS-N-0045097
SkillsFuture Course Name*: Innovation Management Tool 'Design Thinking'
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Start Date(s)
Intake Information

Run 1: 31 Jan 2019 (Thu), [Completed]

            1 Feb 2019 (Fri),

            2 Feb 2019 (Sat)

Run 2: 7 Mar 2019 (Thu), [Completed]

            8 Mar 2019 (Fri),

            9 Mar 2019 (Sat)

Run 3: 11 Apr 2019 (Thu), [Open for registration]

            12 Apr 2019 (Fri),

            13 Apr 2019 (Sat)

Note : This module is conducted over 2 weekday evenings (7pm to 10.30pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Dr Michael Netzley

Dr Michael Netzley has worked in leadership consulting with Heidrick & Struggles, served as Academic Director of SMU Executive Development, and held faculty positions at Singapore Management University and the University of Minnesota’s Carlson School of Management.  He has also held visiting faculty positions in Argentina, Finland, Germany, Japan and Slovenia. For his efforts, Michael has been honoured with the Champion’s Award from the Centra land Eastern European Management Association for innovative learning approaches, and also the Best Case Award in entrepreneurship from EFMD – The Management Development Network.  His work with early adoption of 2.0 technologies in learning has been featured in the New York Timesand also MIT’s Technology Review. Michael has personally facilitated sessions for more than 10,000 executives from firms such asMerck KGaA, GSK, Credit Suisse, BNP Paribas, UBS, HSBC, Unilever, IBM, 3M, DB Schenker, Samsung, Singapore Airlines, Text 100, UOB,, SingHealth, NTUC Enterprises, Singapore Power, and Singapore’s MFA, CPF, MoE, and MAS.

Currently Michael is the founder of Extend My Runway, a cognitive neuroscience start-up that enables aging professionals to excel through their 60s, 70s, and even 80s. Faced with a 100-year life, people increasingly choose to work past traditional retirement age. Companies, however, are typically organized for a younger workforce, and thus firms must retool to serve aging professionals.  Extend My Runway enables that transition, at a personal and organizational level, by translating best-in-class neuroscientific research into practical solutions that measurably improve cognitive performance and add more life to your years.

Additional Details


• Good Bachelor's Degree
• Diploma Holders with at least 3 years of working experience


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