Design Thinking - Opportunity Recognition and Ideation Management (Credit Bearing to Masters of Science in Innovation and Graduate Certificate in Applied Innovation)


Driving innovation at your organization through opportunity recognition and design thinking tools opens up new ventures and opportunities for rapid growth. Learn to start thinking like an innovator by enhancing your opportunity recognition skills (as part of the IDEO/Stanford design thinking process) and understanding how external factors such as context and resources interact with intrinsic factors such as motivation, network and risk propensity to create opportunities that you can choose to seize. Embark on your innovation journey with SMU and become Asia's next generation of innovation leaders in your industry now!


Run 2: 14 - 16 Feb 2019  [FULLY SUBSCRIBED] 
Run 3: 21 -23 Mar 2019 [OPEN FOR REGISTRATION!]

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------This course introduces participants to opportunity recognition approaches and design thinking tools for identifying new and better ways of providing products and services that meet customer expectations. In particular, we will look at how external factors (context, available resources) and intrinsic factors (motivation, network, risk propensity) interact to create opportunities that an entrepreneur then chooses to seize. 

Participants will learn to think like innovators, from the initial idea to managing resources, building partnerships with committed stakeholders and dealing with contingencies. In parallel, participants are encouraged to consider their individual accomplishments and how these might support new business creation. Participants will work on past accomplishments, chartering the skills, knowledge and abilities that create a unique set of means with which to drive their own innovation projects.  

Deepen your design thinking capabilities by completing the second part of the design thinking course using the IDEO/Stanford Design School process and apply them to product and service innovation, along with the varying design contexts across various industries.  

Click below on the Whatsapp icon and engage our customer service officers through whatsapp to find out more about the Graduate Certificate in Applied Innovation right now! Our customer service officers are standing by.

Next Course Starts On21 Mar 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10.30pm) and a Saturday (9am to 6pm)


Work towards a bigger goal

This module is part of:

Graduate Certificate in Applied Innovation

Learn more



By the end of the course, participants will be able to:

•    Learn to think like an innovator.
•    Learn to apply these methodologies and use individual capabilities and skills to drive innovation.

Who Should Attend

•    Managers of innovative teams, or teams that wish to be innovative in organizations
•    Professionals from startups, Fortune 500 companies, non-profits and the public sector
•    Marketing, sales, finance, and project management teams
•    Engineers and project team leads who want to be more creative
•    Entrepreneurs and aspiring entrepreneurs



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.
Upon completion of the other 7 relevant modules, participants will receive the Graduate Certificate in Applied Innovation.

**Terms & Conditions Apply**

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via
SkillsFuture Course Code*: CRS-N-0045096
SkillsFuture Course Name*: Introduction to Opportunity Recognition and Ideation Management
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Start Date(s)
Intake Information

Run 1: 10 Jan 2019 (Thu), [Completed]

            11 Jan 2019 (Fri),

            12 Jan 2019 (Sat)


Run 2: 14 Feb 2019 (Thu), [Closed!]

            15 Feb 2019 (Fri),

            16 Feb 2019 (Sat)

Run 3: 21 Mar 2019 (Thu), [Open for registration!]

            22 Mar 2019 (Fri),

            23 Mar 2019 (Sat)

Note : This module is conducted over 2 weekday evenings (7pm to 10.30pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Dr Michael Netzley

Dr Michael Netzley has worked in leadership consulting with Heidrick & Struggles, served as Academic Director of SMU Executive Development, and held faculty positions at Singapore Management University and the University of Minnesota’s Carlson School of Management.  He has also held visiting faculty positions in Argentina, Finland, Germany, Japan and Slovenia. For his efforts, Michael has been honoured with the Champion’s Award from the Centra land Eastern European Management Association for innovative learning approaches, and also the Best Case Award in entrepreneurship from EFMD – The Management Development Network.  His work with early adoption of 2.0 technologies in learning has been featured in the New York Timesand also MIT’s Technology Review. Michael has personally facilitated sessions for more than 10,000 executives from firms such asMerck KGaA, GSK, Credit Suisse, BNP Paribas, UBS, HSBC, Unilever, IBM, 3M, DB Schenker, Samsung, Singapore Airlines, Text 100, UOB,, SingHealth, NTUC Enterprises, Singapore Power, and Singapore’s MFA, CPF, MoE, and MAS.

Currently Michael is the founder of Extend My Runway, a cognitive neuroscience start-up that enables aging professionals to excel through their 60s, 70s, and even 80s. Faced with a 100-year life, people increasingly choose to work past traditional retirement age. Companies, however, are typically organized for a younger workforce, and thus firms must retool to serve aging professionals.  Extend My Runway enables that transition, at a personal and organizational level, by translating best-in-class neuroscientific research into practical solutions that measurably improve cognitive performance and add more life to your years.

Additional Details


  • Good Bachelor's Degree
  • Diploma Holders with at least 3 years of working experience 


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