Overview

In today's hyper competitive marketplace, how do you stand out as a brand? How do you cut through the noise and get noticed by your potential customers? One very powerful way is through having a great brand story. Consumers have been disillusioned with marketing messages and are moving away from that market. How then do brands get themselves re-engaged with customers today? That is through brand storytelling. It is not easy as it requires a special skill, with great insight and strong copywriting. Taught by a former Disney producer who has won 43 international and regional awards for creative and marketing excellence, you will be equipped the right tools, frameworks and knowledge to get you started on storytelling!

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Run 3: 11,12,13 Apr 2019 [CLOSED THANK YOU] 
Run 4: 9,10,11 May 2019 [OPEN FOR REGISTRATION!]

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You will learn storytelling frameworks and processes that are employed to great effect by film makers and writers.  From this base, you will be able to craft authentic and engaging stories that evoke positive emotions from your respondents and drive appropriate responses. Brand storytelling skills are much sought after by many organisations in communications functions to develop compelling stories for investor pitches and marketing and brand building activities.  

This course bears credit towards SMU's Master of Science in Communication Management.

Next Course Starts On28 Feb 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more
Duration

2 weekday evenings (7pm to 10.30pm) and a Saturday (9am to 6pm)

Level
Basic
Learning Objectives

Through this course, you will learn about the following:

•    How to explain the value of storytelling for various purposes.
•    How to tell authentic, engaging stories crafted for various audiences and stakeholders
•    craft a compelling brand story and how to amplify through digital/social channels

Work towards a bigger goal

This module is part of:

Graduate Certificate in Communication Management

Learn more

Who Should Attend

•    Entrepreneurs and aspiring entrepreneurs
•    Managers/Leaders of stratgeic communication functions in an organization
•    Marketing/corporate communication professionals/executives
•    Content strategists
•    Social media specialists
•    Advertising copywriters

Assessment

Assessment

An assessment will be conducted at the end of the course.

Certification

Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.
Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Communication Management.
Terms & Conditions Apply

 

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.
SkillsFuture Course Code*: CRS-N-0044894
SkillsFuture Course Name*: Foundations of Brand Storytelling
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

Schedule

Start Date(s)
Intake Information

Run 1: 

31 Jan 2019 (Thu), 
1 Feb 2019 (Fri),
2 Feb 2019 (Sat) [Fully Subscribed]

Run 2:

28 Feb 2019 (Thu),
1 Mar 2019 (Fri),
2 Mar 2019 (Sat) [Closed. Thank you!]

Run 3:

11 Apr 2019 (Thu),
12 Apr 2019 (Fri),
13 Apr 2019 (Sat) [Closed. Thank you!]

Run 4:

9 May2019 (Thu),
10 May 2019 (Fri),
11 May 2019 (Sat) [Open for registration]

Note : This module is conducted over 2 weekday evenings (7pm to 10.30pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Ashok Miranda
Former Creative Director/Producer (Disney Television Asia) 

Ashok has won 43 international and regional awards for creative and marketing excellence. He has designed and architected several ‘wow’ customer and affiliate event experiences regionally with Disney and Sony Pictures that have set the industry bar in excellence. Ashok is currently a Business Transformation Architect. As a consultant, trainer, speaker and coach, he helps businesses transform to reach their full potential and successfully navigate in today’s complex and challenging environment. He has deep corporate brand building experience and through his extensive storytelling experience, has built strong brands across Asia for leading multi-national media companies; Walt Disney Television Asia and Sony Pictures. He has created several proprietary products and processes for startups and SME’s in the areas of company culture, branding, digital inbound marketing and customer experience.

Additional Details

Prerequisites:

•    Good Bachelor's Degree
•    Diploma Holders with at least 3 years of working experience

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