Personal Leadership and Business Success Series: Business Excellence

Programme Code: CRS-N-0045894 (Funding Validity Period: 22 Mar 2018 - 30 Sep 2020) | This module is part of Personal Leadership and Business Success Series


This module aims to assist participants to uncover new business opportunities for growth through Design Thinking

With Singapore looking to productivity and innovation to power our next phase of growth (given our limitation in manpower), what are the areas for improvement and opportunities for businesses? This 2-day module aims to assist participants to uncover new business opportunities for growth through Design Thinking.

Customer or user centricity is at the core of Design Thinking, and the approach had been successfully used by companies to drive innovation and growth, solve problems and achieve quick wins.  Design Thinking offers a step-by-step approach towards attaining tangible outcomes that would have positive benefits to the company. Participants would acquire insights into how companies in various industries had been able to innovate and create new business opportunities through Design Thinking, and also be equipped with the skills to conduct a “live” field research to uncover unmet needs.

Next Course Starts On11 Sep 2019 (Wed) See Full Schedule
Fee SGD2011.60* (as low as SGD133.48* after maximum funding) Learn more

2 days


Singapore Management University

Learning Objectives
  • Ability to employ Design Thinking to achieve quick and effective solutions to business challenges in a structured manner.
  • Ability to use Design Thinking as a driver of innovation to uncover new business opportunities for growth.

Work towards a bigger goal

This module is part of:

Personal Leadership and Business Success Series

Learn more


Day 1

day 1

Day 2

day 2

Who Should Attend

Business leaders who are responsible for driving business growth in their organisations.


Participants have to meet a minimum attendance rate of 75% and are required to complete the formal assessment. Only upon passing of the individual written assessment and successful completion of each module, will participants be issued a Certificate of Completion.

Learning Activities

Leveraging on SMU’s distinctive pedagogy for interactive, discussion driven and thought provoking seminar-style teaching, we aim to provide our participants with the ability to translate the learning and insights into practice at the workplace. A variety of teaching methods such as experiential learning, role plays, case discussions, presentations, exercises and oral questioning will be employed by the programme’s faculty in the training sessions. There will also be an individual written assessment at the end of every module which serve to assess a participant’s understanding of the subject matter.

Fees and Funding

FULL FEE S$2,011.60* per person

For Singapore Citizens / Permanent Residents

Fee payable to SMU after 70% SSG FundingS$603.48* per person


Fee payable to SMU after 70% SSG Funding & 20% SkillsFuture Mid-Career Enhanced SubsidyS$227.48* per person
For Singapore Citizens aged 35 years & above (13 years & above for Persons with Disabilities) earning a monthly income of not more than SGD2,000Fee payable to SMU after 70% SSG Funding & 25% Workfare Training Support SchemeS$133.48* per person
For SMEs* sponsoring their employees who are Singapore Citizens / Permanent ResidentsFee payable to SMU after 70% SSG Funding & 20% Enhanced Training Support for SMEs (Please refer to below for ETSS criteria)S$227.48* per person

*incl. 7% GST

Fees include:
  • tuition
  • course materials
  • instructor's fee
  • 2 tea break refreshments per day (excl. lunch) during the module
  • 1 assessment per person for each module.
Re-assessment fee at SGD481.50 (incl. 7% GST) per attempt, up to a maximum of 2 re-assessments per person for each module. Please note that re-assessment fee is not supported by the SSG Funding.

The first re-assessment has to be taken within 2 weeks after the notification of result. The first re-assessment will be held on a weekday specified by SMU Academy and conducted from 6.30pm to 8.30pm.
SkillsFuture Credit

Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to SGD500) to defray part of the course fee.  With effect from 19 May 2017, SkillsFuture Credit claim will only be paid directly to the training provider from SkillsFuture Singapore.  Claim should be submitted via the Training Exchange (click here) and SMU Academy has to be informed on the Claim ID no. and claim amount in order for the correct payable course fee amount to be reflected on the invoice.  Please click here for the SkillsFuture Credit Booklet / User Guide on how to claim for SkillsFuture Credit. 

IMPORTANT For each module, please search for respective course codes for your SkillsFuture Credit claim submission:

Module 1   Personal Effectiveness     CRS-N-0045893
Module 2   Management Efficacy      CRS-N-0045895
Module 3   Business Excellence         CRS-N-0045894

Absentee Payroll

Companies who sponsor their employees for the programme are eligible to apply for absentee payroll via the SkillsConnect system.  For more information, please visit SkillsConnect.

Enhanced Training Support for SMEs

SMEs must meet all of the following criteria:

  • Organisation must be registered or incorporated in Singapore
  • At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than SGD100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
Union Training Assistance Programme (UTAP)

All NTUC union members and self-funding are eligible for UTAP funding (up to SGD250 per annum).  Please click here for more information on UTAP and application. 


Start Date(s)
Intake Information
Intake 114 – 15 Mar 2019 (9.00am - 6.00pm)6 Seats Left
Intake 211 – 12 Sep 2019 (9.00am - 6.00pm)Open for Registration


Speaker/Trainer Bio

Managing Director, D-Catalyst 
Adjunct Faculty, SMU

Sean is the Managing Director and founder of D-Catalyst, where he leads the team in consultancy projects and training programs with clients. An alum from Stanford University’s, he has spoken at several industry events as well.  

Sean has been an adjunct lecturer at the Singapore Management University (SMU) since 2011. He teaches the undergraduate course on “Design Thinking and Innovation”, and is a teaching faculty for the “Design Thinking for Innovation” elective for SMU’s MBA program. Besides Design Thinking, business model design features strongly for both courses as well. Sean has been placed on the Dean’s Teaching Honour List (Adjunct Faculty) several times, which recognises the top ten Adjunct Faculty teaching in that term.

Additional Details

SkillsFuture Skills Framework

This module is approved under the SkillsFuture Generic Skills and competencies (GSC):

  • Creative Thinking (Intermediate)
  • Problem Solving (Intermediate)


Programme Registration

Registrants are required to submit the following supporting documents via the registration system at the point of registration:

  1. Highest qualification certificate (scanned copy); and
  2. Updated Curriculum Vitae;
  3. Any other supporting documents e.g. company's recommendation letter, organisational chart


Certified Professional Business Manager (CPBM)

The Personal Leadership and Business Success programme is part of the Professionals Management Toolkit (PMT) Series. Participants who successfully complete 6 programmes offered by SMUA-HCML within 5 years will receive the Certified Professional Business Manager (CPBM). For example:

Please click here for CPBM details and list of programmes. 




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