Strategies for Persuasive Presentations in Businesses and New Ventures

Overview

Present and articulate your business ideas, values and concepts with winsome confidence.

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Run 1: 25 Apr - 27 Apr 2019 [OPEN FOR REGISTRATION - 3 SEATS LEFT] 

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Presentations are vehicles to inform and persuade. Unfortunately, many presentations are forgettable because they are mundane and not captivating.  This course will help presenters be more engaging by astute analysis of the audience, as well as employ strategies that make presentations persuasive and memorable.

Engaging presentation serves to articulate ideas, concepts and values to the public, investors, customers and employees. The ability to communicate with appropriate and timely information to create lasting impact and action is often absent in presentations.  Experience how concepts in persuasion enable audiences to remember communication content and be moved to change attitudes and finally to act.

Next Course Starts On25 Apr 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more
Duration

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)

Level
Basic
Learning Objectives

Through this course, you will learn about the following: 

•    Exhibit a good reading of listeners through sound audience analysis.
•    Forge a positive affinity between the speaker and the audience.
•    Construct a style for the speaker that is both engaging and winsome.
•    Design attention-getting and memorable introductions and conclusions.
•    Employ language that is effective for changing or reinforcing beliefs and attitudes.

“Speech is power: speech is to persuade, to convert, to compel.” - Ralph Waldo Emerson

"All the great speakers were bad speakers at first." - Ralph Waldo Emerson

Be A Part Of Strategies for Persuasive Presentations to be a better persuader and be a force for good!

Work towards a bigger goal

This module is part of:

Graduate Certificate in Communication Management

Learn more

Who Should Attend

• Entrepreneurs and aspiring entrepreneurs
• Managers/Leaders of stratgeic communication functions in an organization
• Marketing/corporate communication professionals/executives from startups, Fortune 500 companies, non-profits and the public sector
• Content strategists
• Social media specialists
• Advertising copywriters

Assessment

Assessment

An assessment will be conducted at the end of the course.

Certification

Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.
Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Communication Management.
Terms & Conditions Apply

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.
SkillsFuture Course Code*: CRS-N-0048242
SkillsFuture Course Name*: Strategies for Persuasive Presentations in Businesses and New Ventures
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

Schedule

Start Date(s)
Intake Information

Run 1: 

25 Apr 2019 (Thu), [Filling Fast!  3 places left]
26 Apr 2019 (Fri),
27 Apr 2018 (Sat)

 

Speaker/Trainer Bio

Professor Ong Siow Heng

Professor Ong is a Professor of Corporate Communication Education at Singapore Management University (SMU).  He is Dean of International Affairs and the Director of the Centre for Scholar Development at SMU.  He is the author of several books on communication, including Metaphor and Public Communication: Selected Speeches of Lee Kuan Yew and Goh Chok Tong.  He was for more than 15 years, the weekly writer for TIME magazine's Educational Program.

Additional Details

• Good Bachelor's Degree
• Diploma Holders with at least 3 years of working experience

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