领导新零售转型 (Leading New Retail Transformation)

Programme Code: CRS-N-0046701

Overview

课程大纲

什么是新零售?如何实现“人”、“货”、“场”的数字化、在线化、智能化?如何运用“零售科技”创造新商业模式?通过最近十年对阿里巴巴电商、新零售的系列研究,本课程从无人货架、便利店、超市、百货商场、仓储物流等实际场景出发,展示阿里巴巴的新思路、新技术、新案例。并以中国市场为例,分析新零售三大驱动力、六大新兴消费客群,以及因此带给一带一路沿线国家企业的众多商机。在“双11”中涌现出的“网红经济”如何换到超越ZARA等国际大品牌的销售额,背后是淘工厂、菜鸟网络、阿里云的“厚平台+小前端”模式,新零售正在用数字化手段改变整个世界。

What is new retail? How do we digitalise consumer, goods and market? How do we apply RetailTech to create new business models? Drawing on Alibaba’s research findings on new retail over the past ten years, this masterclass will profile a myriad of used cases, ranging from cases of unmanned stores, supermarkets to warehouse logistics, and highlight lessons learned from Alibaba's new technologies and new innovations.

This masterclass also discusses the three major driving forces of new retail, the six emerging consumer groups, and the many business opportunities brought about by companies in countries along the Belt and Road. Participants will also gain insights into how the "Net Red Economy" that emerged in Alibaba’s "Double 11" shopping festival managed to achieve higher sales than ZARA and other international big brands.

Next Course Starts OnTo be advised See Full Schedule
Fee SGD1070.00* (as low as SGD121.00* after maximum funding) Learn more
Duration

1 day

Level
Intermediate
Venue

SMU

Learning Objectives

学习目标

以中文为主,英文为辅,本项培训课程将让你:

- 获得有关适用技术和数字战略的见解,将在线到线下的无缝客户体验集成在一起
- 了解中国最新的零售趋势和数字战略
- 向具有全渠道经验的成功零售商,“点击式”概念和数字营销策略学习,以提高客户参与度


Conducted mainly in Mandarin and supplemented by English, the course will allow participants to:

  • Understand 'new retail'
  • Learn about the latest retail trends and digital strategies in countries such as China, etc.
  • Gain insights into applicable technologies and digital strategies that integrate seamless customer experience from online to offline
  • Learn from successful retailers with omni-channel experience, 'click-and-motar' concept and digital marketing strategies on how to increase customer engagement 

Who Should Attend

学习对象

所有希望接触“新零售”并了解其中一些策略和技术的业务领域的企业主或高级管理人员。

Business owners or senior managers from all business areas who wish to gain insights and exposure into the 'new retail' development and learn how some of these strategies and technologies can be applied to their businesses.

Assessment

评估

课程评估包括课堂练习,案例学习和课题项目呈现。

Course assessment will be based on written test and project presentation.

Fees and Funding

课程费用和补贴

SkillsFuture Series
新加坡公民和新加坡永久居民成功报名后,将获得70%课程费用(税前费用)的补贴。

Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
四十岁或以上的新加坡公民可获90%课程费用补贴。

Up to 90% of course fees for Singapore Citizens aged 40 years and above.

Enhanced Training Support for SMEs ("ETSS")
中小型企业公司的职员报名成功后,将获得高达90%的课程补贴费用,以及80%基础时薪的补贴(最高$7.5/小时)。

Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs.

SkillsFuture Credit
二十五岁或以上的新加坡公民,通过个人报名方式报名成功后可以使用SkillsFuture Credit支付课程费用(最多可用$500)。

Singapore Citizens aged 25 and above, and self-funding the course may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. 


课程总费用:$1070 (包含GST)
获取SkillsFuture Singapore补贴后所支付的费用:

·  新加坡公民和新加坡永久居民:$321(包含GST

·  四十岁或以上的新加坡公民:$121(包含GST


Full Fee: S$1,070 per participant (including GST of $70)
Nett fee payable after SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$321 (including GST of $21) for Singapore Citizens and Singapore Permanent Residents
  • S$121 (including GST of $21) for Singapore Citizens aged 40 years and above

 

Schedule

Intake Information
intake 110月22日            
22 October 2018 (Completed)

Speaker/Trainer Bio

田丰博士

阿里云研究中心高级总监

 

Tian Feng, Ben

Senior Director of Alibaba Cloud Research and Director

Alibaba Group

 

田丰长期专注于云计算、人工智能、大数据、物联网等前沿科技领域研究,曾任工信部人才交流中心工业和信息化特邀专家,阿里巴巴淘宝大学、京橙讲坛特邀讲师,中国互联网协会核心专家,全球TOGAF认证企业架构师,英国OGC认证ITIL 专家,ISO20000/ISO27001主任审核师,美国MBA。著作包括《互联网3.0》《云上工业智能》《互联网+:从ITDT》《互联网+:未来空间无限》等。

 

Ben specialises in cloud computing, artificial intelligence, big data, internet of things and other cutting edge technology research. He has been an invited expert of China's Ministry of Industry and Information Technology Exchange Center, a guest lecturer at Alibaba Taobao University and Jingcheng Forum, as well as a core expert of the Internet Society of China. Ben is a global TOGAF certified enterprise architec-ture professional, a UK OGC certified ITIL Expert, a certified ISO20000/ISO27001 Lead Auditor, and has an MBA from an American City University. Ben is the author of numerous books and reports including Internet 3.0, Industrial Intelligence on Cloud, Internet Plus: From IT to DT, Internet Plus: Future Space is infinite, etc.

Policies

Share this course