What is new retail? How do we digitalise consumer, goods and market? How do we apply RetailTech to create new business models? Drawing on Alibaba’s research findings on new retail over the past ten years, this masterclass will profile a myriad of used cases, ranging from cases of unmanned stores, supermarkets to warehouse logistics, and highlight lessons learned from Alibaba's new technologies and new innovations.
This masterclass also discusses the three major driving forces of new retail, the six emerging consumer groups, and the many business opportunities brought about by companies in countries along the Belt and Road. Participants will also gain insights into how the "Net Red Economy" that emerged in Alibaba’s "Double 11" shopping festival managed to achieve higher sales than ZARA and other international big brands.
|Next Course Starts On||To be advised See Full Schedule|
|Fee||SGD1070.00* (as low as SGD121.00* after maximum funding) Learn more|
Conducted mainly in Mandarin and supplemented by English, the course will allow participants to:
- Understand 'new retail'
- Learn about the latest retail trends and digital strategies in countries such as China, etc.
- Gain insights into applicable technologies and digital strategies that integrate seamless customer experience from online to offline
- Learn from successful retailers with omni-channel experience, 'click-and-motar' concept and digital marketing strategies on how to increase customer engagement
Who Should Attend
Business owners or senior managers from all business areas who wish to gain insights and exposure into the 'new retail' development and learn how some of these strategies and technologies can be applied to their businesses.
Course assessment will be based on written test and project presentation.
Fees and Funding
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.
SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above.
Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs.
Singapore Citizens aged 25 and above, and self-funding the course may use their SkillsFuture Credit (up to S$500) to defray part of the course fee.
Full Fee: S$1,070 per participant (including GST of $70)
Nett fee payable after SkillsFuture Singapore (SSG) Funding for Individuals:
- S$321 (including GST of $21) for Singapore Citizens and Singapore Permanent Residents
- S$121 (including GST of $21) for Singapore Citizens aged 40 years and above
|intake 1||10月22日 |
22 October 2018 (Completed)
Tian Feng, Ben
Senior Director of Alibaba Cloud Research and Director
Ben specialises in cloud computing, artificial intelligence, big data, internet of things and other cutting edge technology research. He has been an invited expert of China's Ministry of Industry and Information Technology Exchange Center, a guest lecturer at Alibaba Taobao University and Jingcheng Forum, as well as a core expert of the Internet Society of China. Ben is a global TOGAF certified enterprise architec-ture professional, a UK OGC certified ITIL Expert, a certified ISO20000/ISO27001 Lead Auditor, and has an MBA from an American City University. Ben is the author of numerous books and reports including Internet 3.0, Industrial Intelligence on Cloud, Internet Plus: From IT to DT, Internet Plus: Future Space is infinite, etc.