Decision making is an important management activity and spans across functions from marketing, human resource to customer service. Good decisions lead to positive marketplace outcomes and poor decisions, in today’s competitive environment may lead to irreversible damage. To ensure good decisions are made, management relies on the support provided by analytical professionals who understand their information needs and are able to transform data into insights to aid decision making. Often, managers in various functional areas who are already familiar with their operational context make good analysts when they equip themselves with analytical competency.
To become an analytical professional, an executive needs to be trained to use various kinds of advanced analytical methods to address different management insight needs. This 5-day Certified Analytical Professional (Advanced Level) programme aims to produce this breed of professionals who are competent in addressing organisational needs for better insights.