Become the strategic decision maker that can propel you and your organisation to achieve superior performance and maintain the competitive edge.

Strategic communication is a critical competency of individuals across all leadership positions. The ability to communicate using the right approach to the right audience is now a necessity than a differentiating factor, especially in the field of public relations, marketing, advertising, corporate communications or communication management. SMU Academy, the corporate training arm of SMU, is pleased to share the institution’s first series of credit bearing courses. Enhance your proficiency in Strategic Communications with SMU’s Graduate Certificate in Communication Management and Strategy as well as Master of Science in Communication Management.

 

 

 

Credit Bearing Courses

 

All courses taken under the graduate certificate are credit bearing towards SMU’s Master of Science in Communication Management, which is one of Asia’s most established Postgraduate Programmes in corporate communications, where participants interact with the best communication academics and practitioners in Asia, Europe and USA; and get to spend one week in USI, Lugano and 10 consecutive days at UCLA, Los Angeles.

 

Admissions Requirements

 

A good Bachelor’s degree from a recognised University. Diploma holders from a recognised polytechnic with at least 3 years of relevant working experience will be favourably considered.

 

Course Fees

 

$9,630 (inclusive of GST)

 

 

Modules 

Professors

Storytelling for Organisations, Brands & Leaders

Dr Mark Chong

Associate Professor of Corporation Communication (Practice)

Academic Director MSc (Communication Management)

Leadership & Communication

Dr Gregor Halff

Professor of Corporate Communication (Practice)

(Communication Management)

Transformative Strategy

Dr Geng Xuesong

Assistant Professor of Strategy

Della Suantio Fellow

Data Analytics

Dr Michelle Cheong

Associate Professor of Information Systems (Practice) Associate Dean, SIS Post-Graduate Professional Education

Digital Media

Dr Michael Netzley

Academic Director

SMU Executive Development

Digital Marketing

Mr Adrian Chye

Adjunct Lecturer

 

Click and refer to the individual modules for the dates.