HR Analytics Certificate - Using Analytics to Improve People Decisions

A compact 2-day programme for HR practitioners who want to become more competent and confident in making sense of data for enhanced people decisions

As HR practitioners, are you able to forecast which employees are at risk of leaving? Can you help improve the organisation’s engagement level? Are you well equipped to drive better compensation and benefits design?

Leading companies such as Google and Starbucks have adopted data-driven approaches to make decisions about their employees. Best Buy, an electronics retail store in the USA, found that a 0.1% increase in their employee engagement at a particular store translates into a US$100K increase in the store’s operating revenue. AT&T and Google found that, for their companies, the ability to take initiative, rather than stellar academic records from prestigious schools is a far better predictor of high performance on a job. These companies leverage on employee and other data extensively to help them make objective HR decisions.

The application of talent analytics to enhance the value of companies is well recognised. However, the challenge faced by HR practitioners is i) knowing WHAT to analyse (to identify the kind of analyses that will help them make better people decisions) and ii) knowing HOW to analyse (to have the knowledge and be proficient in the use of analytical tools to undertake analytics). This intensive two-day programme aims to address the challenges outlined above, and equip the HR practitioners to be more competent and confident in making sense of data for enhanced people decisions. 

 

Programme Code

CRS-N-0044321

Programme Objectives

By the end of this 2-day programme, participants will be able to:

  • understand the state of HR analytics today.

  • undertake basic and intermediate level data analysis and examine basic multivariate models.

  • gain knowledge to enlarge the scope and depth of the application of analytics to obtain insights that are most valuable to their companies.

  • be aware of common pitfalls in the use of analytics in HR.

  • use analytics to play a bigger role in their organisation.

Who Should Attend

This programme is recommended for executives who are involved in HR functions.  It will also be meaningful for participants of the same company to attend as a group which would facilitate discussions and reflection of action plans for their company.

Competency Levels

HR analytics competency levels may be classified as foundation level, which allows the practitioner to undertake most descriptive data analyses, and advanced level, which allows for analyses that yield predictive and prescriptive insights.  The HR Analytics Certificate: Using Analytics to Improve People Decisions programme enables participants to undertake descriptive analyses and some predictive analyses.

 

Participants who have successfully completed the HR Analytics Certificate: Using Analytics to Improve People Decisions programme may continue to take the Certified HR Analytical Professional (Advanced Level) programme.

Topics

  • State-of-the-art in the field of HR analytics

  • Knowledge and development of competencies in HR analytics

  • Planning for analytics in an organisation

  • What is next for HR? (Implications for you)

 

Please download the brochure for the detailed programme outline.

Certification

Participants have to meet a minimum attendance rate of 75% and are required to undergo an assessment at the end of the programme. Only upon meeting the minimum attendance rate and passing of the assessment, will participants be issued a Certificate of Completion.

Participants who failed the assessment will be given a chance for re-assessment at a re-assessment fee of S$481.50 (incl. 7% GST). Each participant is allowed up to 2 re-assessments. The first re-assessment has to be taken within 1 month following the last attempt and will be held on a weekday specified by SMU Academy.

Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.

Type of Course

Classroom

Category

Technology and Intelligent Systems

Instructional Methods and Learning Activities

This is a highly interactive programme where class sharing, discussion and exercises will be employed alongside with analytical software hands-on practices to help participants grasp the gist of HR analytics.

 

Formal Assessment
At the end of the programme, participants are required to take an individual assessment which comprises of written and practical parts.

Fees and Funding

Full Fee:
SGD1,712.00 (incl. 7% GST) per person

 

For Singapore Citizens / Permanent Residents
Fee payable to SMU after 70% SSG Funding:
SGD513.60 (incl. 7% GST) per person

 

For Singapore Citizens aged 40 years & above
Fee payable to SMU after 70% SSG Funding & 20% SkillsFuture Mid-Career Enhanced Subsidy (details):
SGD193.60 (incl. 7% GST) per person

 

For Singapore Citizens aged 35 years & above (13 years & above for Persons with Disabilities),
earning a monthly income of not more than SGD2,000 and self-funded 
Fee payable to SMU after 70% SSG Funding & 25% Workfare Training Support Scheme (details):
SGD113.60 (incl. 7% GST) per person

 

For SMEs* sponsoring their employees who are Singapore Citizens / Permanent Residents
Fee payable to SMU after 70% SSG Funding & 20% Enhanced Training Support for SMEs (details): 
SGD193.60 (incl. 7% GST) per person

 

 

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click here for the User Guide on how to claim for SkillsFuture Credit. Claim should be submitted via the Training Exchange.

 

IMPORTANT For the HR Analytics Certificate - Using Analytics to Improve People Decisions programme, please search for course code CRS-N-0044321 for your SkillsFuture Credit claim submission.

 

 

Absentee Payroll
Companies who sponsor their employees for the programme are eligible to apply for absentee payroll via the SkillsConnect system.  For more information, please visit SkillsConnect.

 

 

Enhanced Training Support for SMEs

*SMEs must meet all of the following criteria:

  1. Organisation must be registered or incorporated in Singapore
  2. At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
  3. Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than S$100 million
  4. Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  5. Trainees must be Singapore Citizens or Singapore Permanent Residents

 

 

Union Training Assistance Programme (UTAP)
All NTUC union members are eligible for UTAP funding (up to S$250 per annum). Please click here for more information on UTAP and application.

Prerequisite

Participants should ideally be involved in HR functions.

Programme Policies

Please click here for the programme policies on registration / substitution / deferment / withdrawal / refund.

Course Dates

INTAKE 6
10 – 11 May 2018 [Full]

 

INTAKE 7
11 – 12 October 2018 [Confirmed to Commence]

 

Time: 9.00am - 5.00pm daily

 

Waiting List: From time to time, seats in current or upcoming intakes may be opened up. Please email cps@smu.edu.sg your (i) full name, (ii) job designation, (iii) company name, (iv) contact no. and (v) intake to be registered on our waiting list.

Facilitator

Raymond Teo

 

 

 

 

 

 

Dr Raymond Teo
Chief Executive, Blue-dge Analytics and Consulting
SMU Adjunct Faculty

 

Raymond is a thought-leader in the field of data analytics.  He has been the anchor of SMU’s CRM and data-driven insights programmes for both undergraduate and postgraduate levels for a decade.   He is highly sought after as a speaker by international conference organisers in these specialised fields.  Some of the topics he has spoken on recently include ‘Developing an effective customer intelligence framework to drive retention’, ‘Ensuring superior customer information and knowledge through better design and analysis of information’, ‘Winning the number game: Transforming valuable customer data & information into customer intelligence’, and `Unleash the full power of customer relationship management: The total customer intelligence and holistic implementation approach’.   He regularly contributes to the Singapore Business Review. 

 

Raymond is the Chief Executive of Blue-dge Analytics and Consulting, a company formed by a team of high calibre research and advisory staff to offer consultancy and advanced research services to clients. In 2005, London Weekly Telegraph regarded it as the “best-in-class, dynamic, exciting and shaking up the world of insights”. Other publications such as the Singapore Business Review had regarded his company as the ‘gem of top companies’.  In 2009, Raymond received the Spirit of Enterprise award in Singapore.  He had leveraged on his expertise in the field of data analytics and expanded his consultation to include both customer analytics and HR analytics, with the latter being an important focus for his company.

 

Raymond obtained his Ph.D. from the University of Western Australia, Master of Business Administration degree from the University of Strathclyde and Bachelor degree from the National University of Singapore.  He had authored the book ‘Maximising Profits: The Customer Centric Approach’ which was published by Prentice Hall in 2003.