How can we make positive changes in our organizations, communities, and the common daily routines of our everyday lives, especially when changes is hard?

Approaching real-world problems, this course will equip you with cutting edge knowledge on social and cognitive psychology, consumer and organizational behaviour, behavioral economics, and experimental political science in relation to how people make decisions.

With the knowledge acquired, you will be equipped with the skills needed to create actionable interventions to overcome motivational, cognitive, social and affective barriers to solve real world problems as you make positive changes to your organizations and everyday life.

Using such learned scientific principles behind human judgement and decision making, students will have opportunities to evaluate existing real-world interventions in various real-world settings, pertinent to challenges in business and the public policy arena, making changes to them to make sure they work effectively.
 

Who Should Attend

This course is designed for you if you are currently involved in decision making in your organization; or if you are aspiring towards bigger roles in their organizations where you will be involved in decision making in areas such as communications, sales and marketing, business and public policy making, amongst others.

 

 

Takeaways

By the end of this course, you will be able to

  • Understand the fundamental scientific principles behind challenges found in people's judgement and decision making (why people make choices and behave in a way that is not optimal) in business and policy practices.
  • Evaluate the potential effectiveness of real-world interventions
  • Create effective real-world interventions to change people's behavior based on behavioral science

 

Certification

This course is credit bearing towards SMU's Master of Science in Communication Management (MCM). Upon its completion, you will be awarded a transcript and 0.5 CU as part of SMU's MCM. You will be awarded a Graduate Certificate in Management Communication and Strategy by completing 5 additional modules*.

  • Storytelling for Organizations, Brands and Leaders
  • Data Analytics (Communication related)
  • Leadership and Communication
  • Digital Marketing
  • Transformative Strategy

Type of Course

Classroom

Assessment

  • In-class participation - 20%
  • Group-based in-class exercises - 36%
  • Individual quizzes - 44%

Category

Communication Management and Strategy

Credit Units

0.5

Instructional Methods and Expectations

Lectures, Discussions, Exercises

Fees

SGD 1,605 (after GST) for non-native participants

 
Skillsfuture Singapore (SSG) Funding:

SGD 1,380.00(after GST) for Singaporeans below 40 and Permanent Residents.
SGD 855(after GST) for Singaporeans age 40 and above.

SkillsFuture credit is also applicable for this programme.
PIC claimable.

Prerequisites

Preferably, you should be someone who has attained a good Bachelor's degree. Polytechnic graduates with at least three years of relevant working experience are welcome to apply.

Course Dates

Run 3: 21, 22 & 23 September

Run 4: 2, 3 4 November

Dr. Sungjong Roh

Assistant Professor of Corporate Communication

Sungjong Roh recieved his Ph.D. at Cornell University and is currently an Assistant Professor in the Lee Kong Chain School of Business at Singapore Management University. Using scientific principles of human judgement and decision making, his work seeks to create actionable interventions with impact to make changes in relation to society's most pressing issues. His doctoral dissertation was supported by the National Science Foundation's Decision, Risk, and Management Sciences Program, and his scientific work has appeared in Social Cognition, PLos ONE, Risk Analysis, Public Understanding of Science, Health Psychology, and other venues.

 

He was placed on the Dean's Teaching Honour List for the Top 20 Faculty Members for the previous academic year in the Lee Kong Chian School of Business at Singapore Management University. He also lectures in the Citi-SMU Financial Literacy Programme for Young Adults.