Leadership: Leading Strategic Change For Competitive Advantage

Achieving superior performance in an increasingly dynamic and uncertain global business environment is challenging. Sustaining it is even more so.

Companies must continuously transform themselves to sustain their advantages. This is especially so for service-oriented businesses as customers nowadays have become fickle and easily lured away.


This workshop is designed to help participants understand the key principles of strategic management as well as the common obstacles and traps in managing this transformative process. Participants will be equipped to effectively cope with these challenges to maintain a competitive advantage. Particular emphasis will be made to consumer facing service industries such as F&B, entertainment, consulting, and healthcare.




By the end of the course, you will be able to:

  • Understand strategy as a choice of trade-offs, an added-value decision, and a commitment process to build competitive advantage.
  • Analyse the factors that lead to strategic decline and those factors that are necessary for strategic change.
  • Understand the many paradoxes in the strategic change process and the basic principles to cope with them.
  • Develop strategic options and evaluate the effectiveness of a strategy or a strategic change plan.
  • Understand how to successfully lead through a strategic change process by communicating effectively.



Business Improvement, Innovation and Excellence 

Instructional Methods and Expectations

Lectures,discussions, case studies 

Module Fees

SGD 2,675 (including 7% GST) per person


WSG funding is available to Singapore Citizen (SCs) and Singapore Permanent Resident (PRs), terms and conditions apply.


This programme has been approved for the Absentee Payroll Funding. The Human Resource department of individual participant will be required to process the Absentee Payroll and any additional funding that the participant is eligible for, no later than 30 days after programme commencement.


Please contact academy@smu.edu.sg for queries on funding.


This programme is designed for senior management and team leaders who have a role in driving service improvement strategies, culture, and initiatives, as well as a customer oriented workforce.

Course Dates

8 - 9 November 2017
18 - 19 January 2018
21 - 22 June 2018
13 - 14 September 2018


Instructor Profile


Dr. Geng Xuesong

Assistant Professor of Strategic Management

Lee Kong Chian School of Business


Dr Geng obtained his PhD from the University of Toronto and he is a business professor of Strategic Management at Lee Kong Chian School of Business of Singapore Management University. As an award-winning teacher, he has taught several courses related to strategy, change management, and new business models, as well as executive training programmes to companies like IBM, IE-Singapore, UOB, and Sembcorp.


Xuesong brings with him a wealth of diverse experience to the classroom. Besides teaching, he is an active researcher. His research on innovations, corporate governance, and governmental policies has been published in top academic journals. Prior to commencing his PhD studies, he worked as a senior strategy analyst in a large state-owned company in China. He also had consulting and directorship experience with a listed company and a few start-ups.


Mr. Aaron Boey

Group CEO

Eu Yan Sang International


Aaron Boey is Group CEO and Executive Director of EYSI. As Group CEO, Aaron leads all strategic and operational aspects of the business, as well as all investments, joint ventures and partnerships. He reports to the Board and works closely with the Board to adopt and execute value-creating strategic choices to ensure the long-term sustainable growth and success of the Group.


Prior to this appointment, Aaron was the Group Chief Operating Officer when he joined Eu Yan Sang in March 2017. Immediately prior to that, he was involved with Private Equity, as Senior Advisor to Tower Capital.