*Certified HR Analytical Professional
Enhancing Analytics Skills of HR Professionals at an Advanced Level
Adopting analytics to improve HR decision making is the hottest topic for HR professionals today. Early adopters of HR analytics create a people advantage for their companies. Forward-looking companies such as Google, Starbucks and AT&T have adopted such data-driven approaches to make better people decisions which set themselves apart from their competitors.
Despite the benefits HR analytics bring to companies, there are insufficient HR professionals who are able to perform this function effectively. In a recent study undertaken by Dr. Alec Levenson from the University of Southern California, it was found that only three percent of HR practitioners can perform advanced multivariate analyses. Another study of three thousand HR professionals representing the entire Fortune 1000 companies undertaken by the Organisational Intelligence and Drexel University found that respondents rated advanced organisational research as an area they find more difficult to perform.
This 5-day Certified HR Analytical Professional programme, built on the HR Analytics Certificate: Using Analytics to Improve People Decisions (Foundation Level) programme offered by SMU Academy, addresses this analytical talent gap by enhancing the analytics skills of HR professionals at an advanced level.
Who Should Attend
This programme is designed for HR professionals who have a foundation in quantitative analysis. For instance, taken statistics or quantitative research modules during undergraduate degree studies.
Participants who had attended and successfully completed the HR Analytics Certificate: Using Analytics to Improve People Decisions (Foundation Level) programme offered by SMU Academy would be deemed to have met the entry requirements for this advanced level programme. Please note that the programme facilitator will not be addressing basic statistical concepts in this programme.
At the advanced level, participants will be able to undertake data analyses that yield predictive and prescriptive insights and gain insights for translating into the greatest competitive advantages for companies.
- Catergorisation of HR analytics
- Factor Analysis
Participants have to meet a minimum attendance rate of 75% and are required to undergo an individual assessment at the end of the programme. The individual assessment will include a written component that assesses analytical thinking and a practical component that assesses analytical competency. Only upon meeting the minimum attendance rate and passing of the assessment, will participants be issued the Certified HR Analytical Professional Certificate.
Participants who failed the assessment will be given a chance for re-assessment at a re-assessment fee of SGD481.50 (incl. 7% GST). Each participant is allowed up to 2 re-assessments. The first re-assessment has to be taken within 1 month following the last attempt and will be held on a weekday specified by SMU Academy.
Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.
Type of Course
HR Management and Strategy
Instructional Methods and Learning Activities
This is a highly interactive programme where class sharing, discussion and exercises will be employed alongside with analytical software hands-on practices to help participants grasp the gist of HR analytics.
Fees and Funding
For Singapore Citizens / Permanent Residents
For Singapore Citizens aged 40 years & above
For Singapore Citizens aged 35 years & above (13 years & above for Persons with Disabilities),
For SMEs* sponsoring their employees who are Singapore Citizens / Permanent Residents
IMPORTANT For the Certified HR Analytical Professional programme, please search for course code CRS-N-0044317 for your SkillsFuture Credit claim submission.
Enhanced Training Support for SMEs
*SMEs must meet all of the following criteria:
Union Training Assistance Programme (UTAP)
Please click here for the programme policies on registration / substitution / deferment / withdrawal / refund.
Time: 9.00am - 5.00pm daily
Dr Raymond Teo
Raymond is a thought-leader in the field of data analytics. He has been the anchor of SMU’s CRM and data-driven insights programmes for both undergraduate and postgraduate levels for a decade. He is highly sought after as a speaker by international conference organisers in these specialised fields. Some of the topics he has spoken on recently include ‘Developing an effective customer intelligence framework to drive retention’, ‘Ensuring superior customer information and knowledge through better design and analysis of information’, ‘Winning the number game: Transforming valuable customer data & information into customer intelligence’, and `Unleash the full power of customer relationship management: The total customer intelligence and holistic implementation approach’. He regularly contributes to the Singapore Business Review.
Raymond is the Chief Executive of Blue-dge Analytics and Consulting, a company formed by a team of high calibre research and advisory staff to offer consultancy and advanced research services to clients. In 2005, London Weekly Telegraph regarded it as the “best-in-class, dynamic, exciting and shaking up the world of insights”. Other publications such as the Singapore Business Review had regarded his company as the ‘gem of top companies’. In 2009, Raymond received the Spirit of Enterprise award in Singapore. He had leveraged on his expertise in the field of data analytics and expanded his consultation to include both customer analytics and HR analytics, with the latter being an important focus for his company.
Raymond obtained his Ph.D. from the University of Western Australia, Master of Business Administration degree from the University of Strathclyde and Bachelor degree from the National University of Singapore. He had authored the book ‘Maximising Profits: The Customer Centric Approach’ which was published by Prentice Hall in 2003.