Communication is the real work of leadership. If so, how does one identify the highest-level options for your organisation, make good leadership choices and communicate them effectively?

Let us show you how to be a communicative leader: by growing a C-level perspective as a communications specialist, or if you are already a C-level executive, by giving those communication skills a strategic boost.

Learn the fundamentals of how communicative leaders analyse, decide and ultimately communicate. Find out how to enable decision-making and manage stakeholders at the highest level of the organisation.

 

Takeaways

 

By the end of the course, you will be able to:

  • Analyse the state of your organisation at a level that is necessary to make leadership decisions;
  • Identify the strategic options available to your organisation, and how they are linked to your organisation's stakeholders and competitors;
  • Make, enable, support and explain strategic leadership decisions; 
  • Communicate leadership decisions both within and outside the organisation.

 

Certification

Upon completion of this module, you will be awarded a transcript and 0.5 CU as part of SMU's Master of Science in Communication Management.

 

You will also be awarded a Graduate Certificate in Management Communication and Strategy by completing five additional courses on

  • Storytelling for Organisations, Brands and Leaders
  • Transformative Strategy
  • Data Analytics
  • Digital Media
  • Digital Marketing

Type of Course

Classroom

Category

Communication Management and Strategy

Credit Units

0.5 CU

Instructional Methods and Expectations

Lectures,discussions, case studies and guest talks

Assessment

30% on class participation and in-class exercises and 70% on assignments.

Module Fees

S$1,500 (before GST), S$1,605 (after GST) for non-native participants.
 

Skillsfuture Singapore Funding:
S$1,380.00 (after GST) for Singaporeans below 40 and Permanent Residents.
S$855 (after GST) for Singaporeans age 40 and above.
 

Skillsfuture credit is also applicable for this course. 

PIC claimable.

Prerequisites

This course is designed for you if you are responsible for managing communication functions in your organisation or if you are keen to gain greater insight concerning leadership communication strategies.

 

This course is designed for you if you are responsible for managing communication functions in your organisation or if you are keen to gain greater insight concerning leadership communication strategies.

Course Dates

Run 1 - June - 1, 2 and 3 [Completed]

Run 2 - October - 12, 13 and 14 [Limited Seats]

Run 3 - November 2, 3, and 4 [Available]

 

Instructor Profile

 

Dr Gregor Halff

Professor of Corporate Communication (Practice) (Communication Management)

 

Gregor Halff holds a summa cum laude PhD in communication. He is an honorary professor at ISM, one of Germany's leading undergraduate business schools and a visiting professor at National Taiwan University of Science and Technology.

Prior to joining SMU, Gregor was a managing partner at the Publicis, the world's third largest advertising group. He had also worked in corporate communication at Siemens (Munich and Mumbai, among others). His books and journal publications focus on the internationalisation of corporate communication.