SMU-Deloitte Data Driven Design: Harnessing the Power of Predictive Analytics
In a world where analytics rules, design is becoming ever more data-driven.
Many large organisations, especially those in traditional industry sectors such as telecommunications, financial services and manufacturing, are beginning to realise the importance of design thinking combined with big data for true customer centricity. By embedding design thinking into big data use cases, organisations can unlock new opportunities, build empathy for users and pave the way to experiences that are truly human-centered and create an emotional connection.
In this new paradigm shift across businesses, success lies in simplifying complex and disconnected digital customer experiences using big data- enabled insights and user-centric design thinking and methods. These logics run across the entire ecosystem of desktop, kiosk and automated teller machine (ATM), mobile and tablet devices to emerging channels such as wearable devices and augmented reality interactions.
|About the Course|
Designed in partnership with Deloitte, this course will help participants utilise business data more effectively by deriving insights of trends and irregularities from data and applying them for forward-looking predictions which will help improve the user experience, business intelligence and analytics environment of their organisations. This is realised through building predictive models with appropriate analytical and design thinking techniques.
By the end of the 3-day course, participants will be able to
Who Should Attend
Level of Proficiency
Course assessment will be based on classroom exercises, case studies and project presentation.
Upon successful completion of the course, participants will receive a certificate of participation issued by the Singapore Management University.
Type of Course
Digital Transformation, Analytics and Cyber Security
Instructional Methods and Learning Activities
Lectures, Discussions, Case Studies
The course is subsidised by SkillsFuture Singapore (SSG).
SkillsFuture Credit is also applicable
Full Fee: S$3,210 per participant (including GST)
Nett fee payable after SkillsFuture Singapore (SSG) Funding:
Run 1: 17-19 January 2018 (Completed)
Run 2: 11-13 April 2018 (Open for Registration)
About the Trainer
Director, Deloitte SEA Innovation
Samuel is Director of the Deloitte Southeast Asia Innovation Team, an innovation unit that accelerates new products and services, builds new capabilities, and enables open innovation for Deloitte and our clients.
His experience spans the strategies and tactics of new business ventures and organisational transformation - seeking balance between innovation, risk, and sustainability.
In the field of innovation, Sammuel works on
Digital transformation, focussing on cognitive technologies and analytics
Seeding and enabling innovation cultures through new skills and relationships
Gearing new ventures and new collaborations for growth and resilience
His current projects are centered on technology foresight, open innovation, and risk management.