There is an increasing focus on big data for the accounting profession.

Big data represents an opportunity for accountants to analyse the internal and external forces that influence their companies' performance. By capitalising on big data, the role of accountants is moving beyond optimising the finance function to transforming the enterprise competitive advantage. 


About the Course

The two-day workshop focuses on how an organisation can leverage information through business analytics to achieve its goals. Participants will learn how to identify the information needs of an organisation as well as information that would drive competitive advantage. 

Key Takeaways

  • Learn fundamental concepts of business analytics and its competitve advantage 
  • Gain an overview of the different analytics domains for accounting professionals 
  • Understand how to build analytics culture and capability 
  • Learn text and vidual analytics and their applications 
  • Develop simple data visualisation

Who Should Attend

Accounting professionals

Level of Proficiency



An assessment will be conducted at the end of the course.


Upon successful completion of the course, participants will receive a certificate of participation issued by the Singapore Management University.

Type of Course



Finance, Data Analytics 

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies


The course is subsidised by SkillsFuture Singapore (SSG).

SkillsFuture Credit is also applicable


SkillsFuture Series
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via


Full Fee: S$1,712 per participant (including GST)


Nett fee payable after SkillsFuture Singapore (SSG) Funding:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above

Course Dates

July 2018