Credit Bearing Programmes

Credit Bearing Programmes

 

All courses and modules taken under the Graduate Certificate in Communication Management (GCCM) are credit-bearing towards SMU’s Master of Science in Communication Management, which is one of Asia’s most established postgraduate programmes in corporate communications, where participants interact with the best communication academics and practitioners around the world. Study stint at UCLA Anderson School of Management (Los Angeles, USA) provide students with excellent overseas exposure and networking opportunities.

 

GENERAL ADMISSION REQUIREMENTS

 

A good Bachelor’s degree from a recognised University. Diploma holders from a recognised polytechnic with at least 3 years of relevant working experience will be favourably considered.

 

FUNDING INFORMATION

 

Full Course Fee: S$10,272 (including GST) 

SkillsFuture Singapore (SSG) Funding for Individuals:

 

S$3,081.60 (including GST) for Singapore Citizens and Singapore Permanent Residents

S$1,161.60 (including GST) for Singapore Citizens aged 40 years and above

 

FUNDING SCHEMES

 

SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.


SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above


Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs


SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.

 

Modules

Course Dates

Foundation of Brand Storytelling  

 

Course Name: Foundation of Brand Storytelling
Course Code for SkillsFuture Claim: CRS – N – 0044894

 

Trainer

Dr. Mark Chong

 

By the end of the course, participants will be able to:

 

  • Explain the value of storytelling for multiple purposes.
  • Tell authentic, engaging stories crafted for various audiences and stakeholders.
  • Develop effective listening skills and understand the importance of telling powerful stories.

 

Run 1: 14 March 2018(Wed),

          16 March 2018(Fri),

          17 March 2018(Sat)


Run 2: 17 May 2018(Thu),

          18 May 2018(Fri),

          19 May 2018(Sat)

Brand Storytelling Studio

 

Course Name: Brand Storytelling Studio
Course Code for SkillsFuture Claim: CRS – N – 0044898

 

Trainer

Dr. Mark Chong

 

Using methods of studio pedagogy familiar to artist and designers, students in this course will learn how to:

 

  • Craft authentic, engaging stories for a specific media.
  • Develop a storytelling project for a specific brand.

 

Run 1: 11 April 2018(Wed),

          13 April 2018(Fri),

          14 April 2018(Sat)


Run 2: 5 Jul 2018(Thu),

          6 Jul 2018(Fri),

          7 Jul 2018(Sat)

Data Analytics for Communication Insights

 

Course Name: Data Analytics for Communication Insights
Course Code for SkillsFuture Claim: CRS – N - 0044896

 

Trainer

Dr. Sunjong Roh

 

Participants will learn how to:

 

  • Manage and manipulate data with the R programming language;
  • Collect data from social media (i.e. Twitter) and a web-search volume indicator (i.e. Google Trends); and 
  • Conduct sentiment analysis in order to gain insights, to aid managerial decisions in a competitive environment.

 

Run 1: 25 Jan 2018(Thu),

          26 Jan 2018(Fri),

          27 Jan 2018(Sat)


Run 2: 22 Mar 2018(Thu),

          23 Mar 2018(Fri),

          24 Mar 2018(Sat)

Data Visualisation

 

Course Name: Data Visualisation
Course Code for SkillsFuture Claim: CRS – N – 0044901

 

Trainer

Dr. Sunjong Roh

 

Participants will learn how to:

 

  • Understand the principles of data visualisation
  • Gain hands-on experience for analytics tools such as R and Tableau.
  • Learn how to display data visually to gain insights into theory and practice to aid managerial decisions in a competitive environment

 

Run 1: 22 Feb 2018(Thu),

          23 Feb 2018(Fri),

          24 Feb 2018(Sat)


Run 2: 19 Apr 2018(Thu),

          20 Apr 2018(Fri),

          21 Apr 2018(Sat)

 

Social Media Marketing

 

Course Name: Social Media Marketing
Course Code for SkillsFuture Claim: CRS – N – 0044857

 

Trainer
Mr. Adrian Chye

 

By the end of the course, participants will have:

 

  • In-depth understanding on how to navigate a potential customer from awareness phase to the stage where the predetermined objectives are met.
  • Basic knowledge on several social media tools which will serve to increase the productivity and effectiveness of Digital Marketing Campaigns.
  • Knowledge of how well-planned Content Strategy and proper Landing Page Optimization will both play a significant role within the Conversion Funnel framework.

 

Run 1: 4 Jan 2018(Thu),

          5 Jan 2018(Fri),

          6 Jan 2018(Sat)


Run 2: 5 Apr 2018(Thu),

          6 Apr 2018(Fri),

          7 Apr 2018(Sat)

Search Engine Marketing

 

Course Name: Search Engine Marketing
Course Code for SkillsFuture Claim: CRS – N – 0044902

Trainer

Mr. Adrian Chye

 

By the end of the course, participants will have:

 

  • In-depth understanding on how to navigate a potential customer from awareness phase to the stage where the predetermined objectives are met.
  • Knowledge and techniques used in Search Engine Marketing, which have been proven to be an effective and cost-efficient method.
  • Knowledge on both Paid Search and Search Engine Optimization techniques which will serve to increase productivity and effectiveness of Digital Marketing Campaigns.
  • Knowledge of how well-planned Content Strategy and proper Landing Page Optimization will both play a significant role within the Conversion Funnel framework.

 

Run 1: 18 Jan 2018(Thu),

          19 Jan 2018(Fri),

          20 Jan 2018(Sat)


Run 2: 26 Apr 2018(Thu),

          27 Apr 2018(Fri),

          28 Apr 2018(Sat)

      

 

Communication Management Module Trainers

 

 

Dr. Mark Chong

Associate Professor, Corporate Communication (Practice)

Fellow, SMU Academy

 

Dr. Mark Chong is passionate about the potential of education to transform lives. His teaching has won him the SMU Teaching Excellence Award (Postgraduate Professional Programs), the Excellent Teacher Award, and the Most Promising Teacher Award.

 

In addition to undergraduates and postgraduates, Mark has taught executives at Pernod Ricard, Mondelez, Sembcorp, SingHealth, United Technologies, and Bio-Rad.

 

As a thought leader, Mark has written widely on strategic communication and spoken at industry forums such as the Asia-Pacific Association of Communication Directors, the Edelman Trust Barometer forum, and Digitec.  His views have been sought by global communication firms such as Wieden+Kennedy, Kantar Futures, and TBWA. 

 

Mark received his Ph.D. from Cornell University. Prior to joining academia, he worked as a senior communication professional in both client and agency consulting roles.

 

 

Dr. Sungjong Roh

Assistant Professor of Corporate Communication

 

Sungjong Roh received his Ph.D. at Cornell University and is currently an Assistant Professor in the Lee Kong Chain School of Business at Singapore Management University. Based on behavioral science research about human judgment and decision making, Sunjong’s research broadly seeks to draw managerial insights and motivate people to form preference and behaviors in line with their well-being and thereby creating actionable interventions with impact to make changes in relation to society’s most pressing issues. In his research, Sunjong also focuses on how innocuous choices on data visualization of the same information can lead to meaningful difference in interpretations and motivation to engage in follow-up actions and how this may hold a broad societal impact.

 

He was placed on the Dean's Teaching Honour List for the Top 20 Faculty Members for the previous academic year in the Lee Kong Chian School of Business at Singapore Management University.

 

 

Dr. Adrian Chye
Lee Kong Chian School of Business           

Adrian Chye holds a Degree of Master of Science in Technopreneurship and Innovation.

 

He is the Chief Instructor for the 'E-Startups and Social Media Strategies' Elective and Mentor for the 'Minor in Entrepreneurship Academic Programme' at the NTU Nanyang Technopreneurship Center. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years.

 

He is currently the General Manager of Mediafreaks Group of Companies. The entire Group is an award-winning tech new media entertainment company focusing on digital marketing and animation products and services, with multiple monetizing models in the form of services, subscriptions, microtransactions, advertising, licensing and sales.

 


 

Graduate Certificate in Innovation (GCI)

Markets are shifting to this region, and the sources of innovation will follow, Some large Korean and Chinese companies such as Samsung, Alibaba, Tencent and Huawei are leading this evolution, But also more regional medium-sized companies are developing innovative products and business models that can change the world. With these rapid changes, the ability to innovate and adapt now a necessity than a differentiating factor for organizations and individuals seeking success and growth in the new economy.

 

SMU's Graduate Certificate in Innovation is designed to develop corporate managers, entrepreneurs and practitioners keen on advancing innovation in their field fulfill their objectives to do so. The programme is highly relevant and its cross-disciplinary features are all in place to engage, challenge and grow Asia's next generation of innovation leaders across different industries and disciplines.

 

 

Modules 

Professors

Ideation Management

 

Course Name: Introduction to Opportunity Recognition and Ideation Management
Course Code for SkillsFuture Claim: To be advised.

 

Trainer

Dr. Anne Valerie Ohlsson-Corboz

 

By the end of the course, participants will be able to:

 

  • Learn to think like an innovator.
  • Learn to apply these methodologies and use individual capabilities and skills to drive innovation.

 

Run 1: 5 Apr 2018(Thu),

          6 Apr 2018(Fri),

          7 Apr 2018(Sat)


Run 2: 7 Jun 2018(Thu),

          8 Jun 2018(Fri),

          9 Jun 2018(Sat)

Design Thinking

 

Course Name: Innovation Management Tool 'Design Thinking' 
Course Code for SkillsFuture Claim: To be advised.
 

Trainer

Dr. Anne Valerie Ohlsson-Corboz

 

By the end of the course, participants will be able to:

 

  • Learn design thinking methodologies for the creation of products, services and experiences.
  • Learn to apply these methodologies and use individual capabilities and skills to drive innovation.

 

Run 1: 26 Apr 2018(Thu),

          27 Apr 2018(Fri),

          28 Apr 2018(Sat)


Run 2: 5 Jul 2018(Thu),

          6 Jul 2018(Fri),

          7 Jul 2018(Sat)

 

Building The Innovation Business Case

 

Course Name: Turning Innovation Concepts into Business Cases 
Course Code for SkillsFuture Claim: To be advised.

 

Trainer

Dr. Frank Siegfried
 

By the end of this course, the students will be able to:

 

  • Appreciate technology as a driver for break-through innovations.
  • Explain and examine how ideas are translated into specific concepts and business cases.
  • Create and evaluate new ideas that tap into market opportunities.
  • Understand, manage and optimize the innovation process. 

 

Run 1: 12 Apr 2018(Thu),

          13 Apr 2018(Fri),

          14 Apr 2018(Sat)


Run 2: 21 Jun 2018(Thu),

          22 Jun 2018(Fri),

          23 Jun 2018(Sat)

Financial Valuation of Business Ideas

 

Course Name: The Financial Potential and Risks of New Business Ideas
Course Code for SkillsFuture Claim: To be advised.

 

Trainer

Dr. Frank Siegfried

 

By the end of this course, students will be able to:

 

  • Appreciate strategies to manage competition and resources for innovation.
  • Create, analyse, and evaluate the financial potential and risk of business ideas.
  • Understand the Corporate Venture Capital Industry.
  • Develop a flair for effectively presenting new innovation and venture ideas.

 

 

Run 1: 10 May 2018(Thu),

          11 May 2018(Fri),

          12 May 2018(Sat)


Run 2: 12 Jul 2018(Thu),

          13 Jul 2018(Fri),

          14 Jul Apr 2018(Sat)

 

Making Innovation Work For Organisations

 

Course Name: Introduction to the Organizational Aspects of Making Innovation Work 
Course Code for SkillsFuture Claim: To be advised.

 

Trainers

Dr. Thomas Menkhoff and Mr. Kan Siew Ning

 

By the end of this course, participants will be able to:

 

  • Know the importance of innovation leadership and strategic customer intimacy in making innovation work.
  • Recognise organizational barriers that can get in the way of innovation and know what it takes in terms of 'organizing for innovation' to create an innovative organization
  • Appreciate the importance of establishing appropriate processes so that innovation can work.

 

Run 1: 19 Apr 2018(Thu),

          20 Apr 2018(Fri),

          21 Apr 2018(Sat)


Run 2: 28 Jun 2018(Thu),

          29 Jun 2018(Fri),

          30 Jun 2018(Sat)

Business Model Innovation

 

Course Name: Business Model and Technology Innovation
Course Code for SkillsFuture Claim: To be advised.

 

Trainers

Dr. Thomas Menkhoff and Mr. Kan Siew Ning

 

By the end of this course, Participants will be able to:

 

  • Formulate a simple innovation strategy and learn how to manage innovation teams.
  • Explain how to build an innovative culture.
  • Put in place change management plans to bring the organisation towards an innovative culture.

 

Run 1: 17 May 2018(Thu),

          18 May 2018(Fri),

          19 May 2018(Sat)


Run 2: 19 Jul 2018(Thu),

          20 Jul 2018(Fri),

          21 Jul 2018(Sat)

 

 

 

 

 

Innovation Module Trainers

 

 

Dr. Anne Valerie Ohlsson-Corboz

Assistant Professor of Strategic Management (Practice)

 

Dr. Anne Valerie is a best-selling business author and SMU faculty member. She holds a PhD from RMIT, Melbourne. Her areas of focus include innovation, entrepreneurship, corporate entrepreneurship, and entrepreneurial leadership. She is also an experienced teacher in MBA programmes and executive education at IMD and SMU. She has lived and worked in Europe, South Africa, the Middle East, and Asia.

 

Anne-Valerie has co-authored several books, including A Dream with a Deadline: Turning Strategy into Action (with Jacques Horovitz); Smart Big Moves: A Story of Strategic Breakthroughs (with Paul Strebel). She has also written for Sloan Management Review, the FT Handbook of Management and has published a substantial number of articles and case studies.

 

Anne-Valerie was also part of the Boston Consulting Group where she set up the Leadership and Talent Enablement Center for Asia and she also launched the SMU Centre for Management Practice. In addition, Anne-Valerie has worked with the government in Asia on both strategy and innovation. Her corporate clients include companies such as Google, Tata, Pfizer, Panalpina, Firmenich, Philip Morris as well as Asian conglomerates.

 

 

 

Dr. Frank Siegfried

Adjunct Faculty

Lee Kong Chian School of Business

 

Dr. Frank Siegfried accumulated 2 years of working experience in several high-tech Multi-National Companies (MNC’s), working in Germany, UK, PRC and Singapore prior to joining Academia and forming his own Advisory business. He received his Doctor in Business Administration (DBA) from Manchester University and is an Adjunct Faculty in the Lee Kong Chian School of Business at SMU. He is Program Director at SMU Executive Development and teaches subjects related to Megatrends, VUCA World, Scenario Planning, Strategy, Change, Risk, Entrepreneurship, Venture Capital and Innovation Management to practitioner from local and international companies.

 

He also teaches Global MBA students at Manchester Business School using Scientific Principles related to strategic analysis and planning, decision making for differentiation and innovation, entrepreneurial finance, risk mitigation, go-to-market primary data collection using qualitative and quantitative research methods mostly applied in high-tech or financial services industry contexts. His work seeks to create actionable interventions with impact to make changes in relation to the industry’s most pressing issues.

 

 

 

Dr. Thomas Menkhoff

Professor, Organisation Behaviour and Human Resources (Education),

Lee Kong Chian School of Business

 

Dr. Thomas Menkhoff serves as Academic Director of SMU’s Master of Science in Innovation Programme. He is an award-winning educator (and frequent contributor of the Business Times) and has published numerous articles in scholarly journals and several books on socio-cultural dimensions of managing knowledge transfer, innovation, and change in multi-cultural contexts and Asian entrepreneurship. Two of his recent publications include “2010 Governing and Managing Knowledge in Asia”, “Series on Innovation and Knowledge Management” and “2014 Catalyst for Change – Chinese Business in Asia”.

 

Dr. Thomas Menkhoff has served, amongst others as consultant to German Agency of Technical Cooperation (GTZ), the Government of Singapore, the Commonwealth Secretariat, Arthur D Little, Asian Productivity Organization (APO), the World Bank, the Asian Development Bank (ADB), the Government of Malaysia and various corporation such as SembCorp Marine or Singapore Power.

 

 

Mr. Kan Siew Ning

Adjunct Lecturer

Lee Kong Chian School of Business

 

Mr. Kan Siew Ning worked for the Singapore Government from 1985 to 2011. In 2011, he was a Director of Police Technology Department, managing 250 people and almost 100 IT and engineering projects. He had also ran a government-owned venture capital firm, Cap Vista Pte. Ltd., and was the president of the Information and Management Society.

 

Mr. Kan has been teaching university courses since 2001 and has taught in SMU, NTU and NUS. The topics include knowledge management, smart cities, drones and robotics, leadership and team building, human capital management, and public sector IT system. He received several teachings award and adjunct teaching in SMU. He has also taught short overseas courses at the University of Mauritius and Hong Kong Civil Service Bureau. One of his recently edited publications is: ”Living in Smart Cities: Innovation and Sustainability” (with Thomas Menkhoff, Hans-Dieter Evers and Chay Yue Wah), World Scientific Publishing 2017 forthcoming.