The race is on to become a digital enterprise. Every organisation has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive start-ups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation. Every company is on the cusp of digital disruption. But with so many pieces to the puzzle, efforts often get derailed.
Driving Digital is the action plan you need to take your company and career into the future. To support industries’ digital transformation, SMU Academy partners with Accenture to ideate, co-create, and develop solutions together with industry partners through a series of masterclasses. This masterclass is the first of the series.