SMU Case Writing Workshop (In partnership with SMU's Centre for Management Practice)


Develop a strong foundation in writing and developing business cases through hands-on training from professional case writers.

The Case Writing Initiative (CWI) was established at SMU in August 2010 to develop world-class case studies from an asian perspective. It is believed that using case studies in the classroom provides a means for abstract and conceptual ideas to be applied to practical, real-world business scenarios.

Since inception, CWI has published over 180 case studies, which are available internationally through the Case Centre website ( The quality of these cases has been frequently acknowledged, and CWI has, over the past three years, won eight awards in the prestigious global EFMD case writing competition.

Participants will receive hands-on training from professional case writers. During this workshop, participants will build a strong foundation for developing their own business cases. This is a great opportunity to develop valuable writing skills for one’s own organisation in support of learning and development, and documenting institutional knowledge.

Next Course Starts On13 Jun 2018 (Wed) See Full Schedule
Fee SGD802.50* (as low as SGD90.75* after maximum funding) Learn more

1-Day programme; 9:00am to 5:00pm

Programme Partner

in partnership with:

SMU's Centre for Management Practice


Participants will learn:

  • About case studies: the history behind them, and their benefits and limitations
  • How to design a case study – ensuring that the key areas are covered systematically
  • What makes a ‘good’ case study

By the end of the session, participants would have been guided in developing their own case study for use in their organisations.

Fees and Funding


S$802.50 (After GST) for non-native participants


After SkillsFuture Singapore (SSG) Funding for Individuals:

·  S$240.75 (After GST) for Singaporeans below 40 years old and Permanent Residents
·  S$90.75 (After GST) for Singaporean Citizens 40 years and above

Singaporeans above the age of 25 may also use their SkillsFuture credits on top of the government subsidies provided.

Enhanced Training Support for SMEs (“ETSS”)

·  S$90.75 for Singaporeans and PRs; and 
SME can also claim absentee payroll which entitles SMEs up to 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs 

SkillsFuture Course Code*: CRS-N-0044799
SkillsFuture Course Name*: Case Writing Workshop (1-day)

* Important Note: Participants claiming SkillsFuture credits should locate the course in Myskillsfuture portal on Training Exchange using the Course Code/Name 


Start Date(s)
Intake Information

30 participants only

Speaker/Trainer Bio

Dr Philip Charles Zerrillo

Professor of Marketing (Practice)
Executive Director, Centre for Management Practice
Academic Director, PhD in Business (General Management)
Singapore Management University

Dr Phillip Zerrillo was the Graduate Dean and the Director of the MBA programme at the University of Texas at Austin before moving to Emory University.  He joined the University of Texas at Austin in 1993.  After receiving his BBA from Texas, where he received the University's "Most Outstanding Scholar Award", he spent 7 years in the finance industry.  He went on to earn a Ph.D in Marketing from Northwestern University's Kellogg School of Management.

Havovi Joshi

Head of Communications and Dissemination
Singapore Management University

Havovi Joshi is the Head of Communications and Dissemination for the Centre for Management Practice at Singapore Management University. She has over 20 years experience in international banking and consulting services. Havovi graduated with honours from the University of Delhi with a B.A. in Mathematics. She then completed her Masters in Business Administration from the Indian Institute of Management, Ahmedabad in India.

Havovi is a prolific writer and authority on case writing, having published a substantial number of case studies. She has also run professional case writing and teaching workshops, which have been highly regarded by executives and faculty. Havovi has lived and worked in India, Australia, Mauritius, Hong Kong and Singapore. She currently lives in Singapore.

Additional Details

Additional Requirements

Participants should have at least a diploma to participate in this workshop.


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