Storytelling for Innovation and Building Winning Corporate Cultures


Organizations with innovative cultures have a higher propensity to succeed in the future digital economy.


Run 1: 13 - 15 Jun 2019 [NOW OPEN FOR REGISTRATION!] 

Pivoting an organization in a systematic way towards one that is innovative and forward-looking requires good planning, strong leadership and a culture transformation blueprint/mindset.  In this course, participants will learn how successful organizations have effectively changed their culture by implementing the ADCOE framework.  

Next Course Starts On13 Jun 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)


Work towards a bigger goal

This module is part of:

Graduate Certificate in Applied Innovation (GCAI)

Learn more



Through participating in this course, you will be able to:


•          Develop an innovative culture 

            o ADCOE - Build a culture transformation blueprint

            o Increasing risk propensity for innovation

 o Break down silos and fundamentally shifting the way employees get things done

•          Lead by example: Enlist leaders to model new transformation initiatives

•          Embrace cultural change to enable transformation

            o Develop Company, Employee, Product and Customer Code

            o Evangelize your culture

•          Communicate innovation successes and value through compelling storytelling

Who Should Attend

Startup owners, entrepreneurs, business owners, executives and individuals who seeks to enhance innovation in their business or to create innovation centres within their organisations. Individuals who want to understand innovation and develop implementation and actionable plans for their organizations.



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.

Upon completion of the other 7 relevant modules, participants will receive the Graduate Certificate of Applied Innovation.

**Terms & Conditions Apply**

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding


Full Fee: S$1,712 per pax (including GST)


SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above


SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via


SkillsFuture Course Code*: 


SkillsFuture Course Name*: Storytelling for Innovation and Building Winning Corporate Cultures


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name 


Start Date(s)
Intake Information

Run 1: 13 Jun 2019 (Thu), [NOW OPEN FOR REGISTRATION!]

            14 Jun 2019 (Fri),

            15 Jun 2019 (Sat)


Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Ashok Miranda

Ashok is a Business Transformation Architect. As a Consultant, Trainer, Speaker and Coach, he helps businesses transform to reach their full potential and successfully navigate in today’s complex and challenging environment.

He has deep corporate brand building experience and through his extensive storytelling experience, has built strong brands across Asia for leading multi-national media companies; Walt Disney Television Asia and Sony Pictures.

Ashok has won 43 international and regional awards for creative and marketing excellence. He has designed and architected several ‘wow’ customer and affiliate event experiences regionally with Disney and Sony Pictures that have set the industry bar in excellence.

He has created several proprietary products and processes for startups and SME’s in the areas of company culture, branding, digital inbound marketing and customer experience.

Additional Details


  • Good Bachelor's Degree
  • Diploma Holders with at least 3 years of working experience 


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