Unlocking Maximum Performance – Business Creativity & Global Mindset

Programme Code: To be advised


Inspire business professionals to think and contribute creatively to their workplace as organisations strive to unlock their maximum performance and the best part of human capabilities – Creativity

The World Economic Forum has identified Creativity as the "Next Big Thing for Business". As Artificial Intelligence (AI) and other technologies gradually replace workplace inefficiencies and improve productivity and customer experience with automation that requires minimal human intervention, how should businesses and professionals meet the digital challenge and equip themselves to stay relevant and employable? 

This 1-day programme aims to inspire business professionals to think and contribute creatively to their workplace as organisations strive to unlock their maximum performance and the best part of human capabilities – Creativity - to deal with the imminent shifts that will change our world economically, socially and culturally.

Next Course Starts On14 Jan 2019 (Mon) See Full Schedule
Fee SGD1284.00* (as low as SGD85.20* after maximum funding) Learn more

1 Day


Singapore Management University

Learning Objectives

At the end of the programme, participants will be able to:

  • Differentiate creativity from innovation
  • Understand why creativity is crucial and why it is so difficult to be creative 
  • Diagnose and describe the correct problem 
  • Develop effective ways of collecting ideas from within and outside of the organisation to deal with / respond to changes
  • Employ different tools and techniques to develop creative thinking and global mindset to seize business opportunities
  • Avoid the pitfalls that kills creativity 
  • Create / develop your own creative process


  • What is creativity and Global Mindset and why they are important
  • Creativity of the world – the different ways to be creative from different cultures
  • The need for “idea perception” in a rapidly developing / changing world
  • Different techniques and tools to develop creative thinking skills and global mindset
  • Effective ways of collecting ideas across and beyond the organisation
  • Creating and adapting to change to seize business opportunities

Who Should Attend

Business owners, professionals and managers who need to unlock greater creativity and a global mindset to achieve maximum performance in attaining business goals / growth.


Participants have to meet a minimum attendance rate of 75% and are required to undergo an oral assessment (presentation) at the end of the programme. Only upon meeting the minimum attendance rate and passing of the assessment, will participants be issued a Certificate of Completion.

Participants who failed the assessment will be given a chance for re-assessment at a re-assessment fee of SGD214.00 (incl. 7% GST). Each participant is allowed up to 2 re-assessments. The first re-assessment has to be taken within 1 month following the last attempt and will be held on a weekday specified by SMU Academy.

Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.

Fees and Funding

FULL FEE S$1,284.00* per person

For Singapore Citizens / Permanent Residents

Fee payable to SMU after 70% SSG FundingS$385.20* per person


Fee payable to SMU after 70% SSG Funding & 20% SkillsFuture Mid-Career Enhanced SubsidyS$145.20* per person
For Singapore Citizens aged 35 years & above (13 years & above for Persons with Disabilities) earning a monthly income of not more than SGD2,000Fee payable to SMU after 70% SSG Funding & 25% Workfare Training Support SchemeS$85.20* per person
For SMEs* sponsoring their employees who are Singapore Citizens / Permanent ResidentsFee payable to SMU after 70% SSG Funding & 20% Enhanced Training Support for SMEs (Please refer to below for ETSS criteria)S$145.20* per person

*(incl. 7% GST)

Fees include:

  • tuition
  • course materials
  • instructor's fee
  • 2 tea break refreshments per day (excl. lunch) during the module
  • 1 assessment per person for each module

Re-assessment fee at S$214.00 (incl. 7% GST) per attempt, up to a maximum of 2 re-assessments per person. Please note that re-assessment fee is not supported by the SSG Funding.

The first re-assessment has to be taken within 2 weeks after the notification of result. The first re-assessment will be held on a weekday specified by SMU Academy and conducted from 6.30pm to 8.30pm.

SkillsFuture Credit

Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to SGD500) to defray part of the course fee. With effect from 19 May 2017, SkillsFuture Credit claim will only be paid directly to the training provider from SkillsFuture Singapore.  Claim should be submitted via the Training Exchange (click here) and SMU Academy has to be informed on the Claim ID no. and claim amount in order for the correct payable course fee amount to be reflected on the invoice.  Please click here for the User Guide on how to claim for SkillsFuture Credit.  

Absentee Payroll

Companies who sponsor their employees for the programme are eligible to apply for absentee payroll via the SkillsConnect system.  For more information, please visit SkillsConnect.

Enhanced Training Support for SMEs

SMEs must meet all of the following criteria:

  • Organisation must be registered or incorporated in Singapore
  • At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than SGD100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents


Start Date(s)
Intake Information
INTAKE 114 Jan 2019 (9.00am – 6.00pm)Confirmed to Commence

* Participants are required to take an assessment from 5.00pm – 6.00pm.

Speaker/Trainer Bio

Author and Global Keynote Speaker

Fredrik Haren is an author and keynote speaker on Business Creativity, Change and Global Business. He has delivered 2,000 presentations in over 60 countries on 6 continents. He was voted Speaker of The Year in Sweden as well as selected as one of the "The Best Swedish Speakers Ever". He is a CSP (Certified Speaking Professional) (one of 700 globally) as well as Global Speaking Fellow (one of only 30 globally).  He is the author of 10 books, including "The Idea Book" which was included in "The 100 Best Business Books of All Time". 

He is also the author of "One World. One Company". It is a book about what it means to be a Truly Global Company.

Additional Details

Certified Professional Business Manager (CPBM)

The Unlocking Maximum Performance – Business Creativity & Global Mindset programme is part of the Professionals Management Toolkit (PMT) Series. Participants who successfully complete 6 programmes offered by SMUA-HCML within 5 years will receive the Certified Professional Business Manager (CPBM). For example:

Please click here for CPBM details and list of programmes.


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