Advanced Certificate in Generative Artificial Intelligence-Enhanced Social Media Content Creation Module 3: Social Media Marketing - Tools, Data and ROI

Analytics & Tech
Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 14 Apr 2025 (Mon)

Basic
SkillsFuture
This module is part of Advanced Certificate in Generative Artificial Intelligence-Enhanced Social Media Content Creation

This module is conducted in-person.

Next course starts on

14 Apr 2025 (Mon) See Full Schedule

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 days
Weekdays (9am - 5pm)

Level

Basic

Who Should Attend

Manager, founders, business owners with interest/ adjacence in industry
Marketing professionals exploring potential applications

Overview

In this module, participants will learn how to recognise the crucial significance of data-driven strategies, and gain a profound understanding of social media metrics and key performance indicators essential for success. It includes hands-on exposure to leading social media management tools such as Hootsuite and Buffer, coupled with an introduction to analytics platforms like Google Analytics and Facebook Insights. The course will also empower participants with the know-how to decipher social media return on investment, enabling them to skillfully utilise measurement tools and implement strategies for enhanced returns.

Learning Objectives

At the end of the 2-day module, participants will be able to:

Understand the importance of data-driven strategies in social media marketing
Understand social media metrics and key performance indicators
Learn how to use social media management tools such as Hootsuite, Buffer, etc. and analytics platforms like Google Analytics, Facebook Insights, etc.
Learn how to perform target audience analysis, persona development, and diverse content creation strategies
Gain insights into social media return on investment, acquire proficiency in measurement tools, and deploy strategies for improved returns

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll