Blended Marketing Strategy in the Digital Age: How to have it All
- Digital Marketing & Comms
1 Day
Who Should Attend
Business leaders, marketing and non-marketing professionals who need to create value and deliver profitable customer relationships for their organisations.
Overview
To create high-value interactions and profitable relationships with customers and stakeholders, business professionals need to have an effective marketing mindset to provide the right experience and personal touch. We are at risk when we are slow in making changes and adapting to the disruptive economy. Many companies are still following the traditional 4Ps approach, using the product, place, price and promotion strategies, which were developed in the 1960s, to direct and manage their business. In the era of Industry 4.0, is the 4Ps approach still sufficient to help companies survive and outperform competitors? Or do we need a new perspective to set the path for marketing in the digital economy?
In this intensive 1-day programme, we introduce the use of the SAVE framework for marketing in the digital age. SAVE is an acronym for Solution, Access, Value and Education. The SAVE framework offers a refreshing and an innovative perspective to extend and rejuvenate the 4Ps approach in marketing. It aims to provide key decision makers and business professionals with an organised and structured framework to integrate their marketing strategies for the digital and experience age.
Learning Objectives
At the end of the programme, participants would acquire the skills to:
- Develop an innovation-oriented product / service strategy
- Bridge the divide between online and offline cross-channel strategy
- Choose the right pricing strategy that is attractive to customers and generates profit
- Formulate an interactive marketing communications strategy that moves customers to action
- Integrate the online and offline traditional marketing actions to create an overall blended marketing strategy
Topic/Structure
- Evolution of marketing from the traditional 4Ps approach to the SAVE framework for the digital age
- Developing customer-centric solutions that work
- Approaches to creating accessibility of products and services that enhance user experience
- Approaches to create and deliver value for products and services that translate into long-term profitable customer relationships
- Generation of educational content based on the customers’ unique interests
- Creation of a blended marketing strategy
Assessment
Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.
Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date. It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.
Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.
Participants are required to bring their laptops to access the course materials, class exercises and individual assessment(s).
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$277.95 (After SSG Funding 70%) |
$107.95 (After SSG Funding 70% |
$277.95 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$107.95 (After SSG Funding 70% |
$107.95 (After SSG Funding 70% |
$107.95 (After SSG Funding 70% |
|
International Participant |
$926.50 (No Funding) |
$926.50 (No Funding) |
$926.50 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
- SkillsFuture Credit
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Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual). - Workfare Skills Support Scheme
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From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
| INTAKE 10 | 8 Nov 2024 (9.00am – 6.00pm) | Open for Registration |
|---|
* Participants are required to take an online assessment from 5.00pm – 6.00pm.
Testimonials
Additional Details
Certified Professional Business Manager (CPBM)
This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example:
Please click here for CPBM details and list of qualifying programmes.
