E-commerce Ecosystem Fundamentals and Key Performance Indicators

e-Commerce
Innovation & Business Improvement

Basic
SkillsFuture
Short Courses

This programme is conducted on-campus.

Next course starts on

To be advised

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 Days
Weekday and Saturday (9am - 6pm)

Level

Basic

Who Should Attend

Career Transition or fresh graduates who are exploring a career in Digital Commerce Industry
SME Owners
eCommerce Sellers and Operators
Digital Commerce Marketing, Sales, Ad Tech Professionals, and Brand Managers
Digital Commerce Strategy & Planning Professionals and Managers

Overview

Knowing fundamentals and trends in digital commerce is key to the success of the MSME (Micro, Small, and Medium Enterprises) business. The digital commerce industry is where big data thrives. It is imperative that analysts understand the business requirements before they can solve any issues. In digital commerce analytics, data is gathered from all parts of an online business and used to create data-driven decisions that drive more online sales by understanding trends and changing customer behaviour.

In this programme, learn to analyse key metrics in digital commerce and understand the concept of e-Commerce Conversion Funnels. Additionally, develop data analysis skills and understand customer needs to make better strategic decisions.

Programme Partner

Learning Objectives

Gain a good understanding of digital commerce end-to-end process and trending tools in each step of the process
Know and understand key metrics in Digital Commerce
Understand the e-Commerce conversion funnel
Understand how to plan, execute and optimise digital marketing campaigns to grow business

Topic/Structure

Intro to e-Commerce
End-to-end Process Flow from planning to re-engagement
Acquisition vs Retention
Customer First e-Commerce
Putting it all together (E2E) with a digital marketing campaign

Assessment

Multiple Choice Questions (MCQ)
Role Play

CERTIFICATION

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Deborah Wee

Regional Head of Strategy & Business Development

AIRR Labs

Testimonials

This course is beneficial for people who wish to venture into the e-Commerce industry as it provided a comprehensive overview of the e-Commerce industry, including its various component from the marketplace, logistics, payment systems, customer journey, etc. The trainer of the course has massive E-commerce background and is always welcome to discuss or share with us her past experience, current trends or issues that we tend to face. One of the key takeaways from this course was that setting up an online business, there are many components for us to consider, such as analysis of market trends, consumer buying behaviour and most importantly bringing a good customer experience to the customer, which will eventually minimise on seller cost and gain loyalty. Overall, this course definitely helps beginners to understand better what to expect if they wish to venture into the e-Commerce sector.

Lim Jia Qi

Channel Development Management Team Lead

It was great attending the E-commerce Ecosystem Fundamentals and Key Performance Indicators course. I have learned a lot about e-Commerce and how the end-to-end process of the business is. The course was very interactive and the lecturer was very knowledgeable. It is a great course to attend to learn the basics of e-Commerce.

Boey Kar Mun

Regional Finance Manager

The course material was well-organized and easy to follow, and the trainer was knowledgeable and responsive to questions. I found the lessons to be engaging and interactive, and I appreciated the hands-on exercises and real-world examples, which helped me to apply what I was learning to my current scope. One of the things that I found most valuable about the course was the emphasis on the importance of measuring and analysing data to make informed business decisions, which is crucial for the growth and success of any e-commerce business. In conclusion, the e-Commerce Ecosystem Fundamentals and Key Performance Indicators course was an incredibly valuable learning experience. It provided me with a comprehensive understanding of the e-Commerce industry and the tools and techniques needed to succeed in it. I highly recommend this course to anyone looking to start or grow an e-Commerce business.

Oh Jia Min

Customer Business Development Executive

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