Singapore Management University (SMU) Singapore Management University (SMU) Singapore Management University (SMU) Celebrating Meaning Impact: 25 Years and Beyond
SMU Academy

Main navigation

  • Home
  • About Us
    Overview Why Choose Us
  • Courses & Programmes
    Course Finder Short Courses Full Certificates Industry Practice Master of Digital Economy Industry Graduate Diplomas (IGD)s Internationalisation Series SkillsFuture Career Transition Programme (SCTP) SkillsFuture Level-Up Programme
  • Learning & Development for Companies
  • Resources
    Events Insights News Videos & Webinars
  • FAQs
    FAQs Course Information SkillsFuture Credit
  • Contact Us
    Enquire Now Getting to SMU
  • OpenCerts Verifier

Executive Certificate in Digitalisation and Capability Rebuilding for Food Services - Overseas Immersion and Networking

  • Innovation & Business Improvement
  • Internationalisation
Next Intake: 16 Nov 2025 (Sun)
  • Basic
  • SkillsFuture
  • Short Courses
  • This module is part of Internationalisation Series
Next course starts on
16 Nov 2025 (Sun) See Full Schedule
Fee
SGD8,393* (as low as SGD977.90 after maximum funding) Learn More
Duration

5.5 days in Shanghai

Level
Basic

Who Should Attend

  • Small and Medium-sized Enterprises (SMEs) Business Owners of F&B
  • F&B Retail
  • Food Services
  • Wholesalers
  • Traders


PREREQUISITE

Participants should have at least more than two years of Food and Beverage (F&B) or food related experience to benefit from the programme

Overview

Explore digital transformations in F&B, from innovative production methods to AI integration shaping the future of the industry.

This Executive Certificate is a 2-part programme, with this segment being an overseas component designed to create exposure and awareness of the latest developments in the overseas F&B industry. Drawing on lessons from one of the most competitive and vibrant F&B ecosystems in China where global F&B leaders such as Haidilao have risen, this programme allows participants to have an in-depth understanding of the construct of the entire value chain as well as the key enablers of rapidly scaling F&B brands through efficient pooling using centralised manufacturing, AI-based data analytics and customer profiling, advanced food preparation and centralised procurement. By incorporating company visits, lectures, and reflective exercises, the programme systematically enables participants to gain a thorough understanding of how the F&B value chain operates within a sizable market such as China.

 

Programme Partner

 

 

Learning Objectives

At the end of the programme, participants will be able to:

  • Understand the latest trends in F&B retail concepts, franchising and branding practices and use of social media for customer engagement
  • Appreciate the complexity and use of resource pooling (central kitchen, procurement, etc.) to develop cost advantage for rapid scaling of F&B operations
  • Understand the use of digitalisation and data in backend Point of Sale (POS) system and supply chain Enterprise Resource Planning (ERP) system
  • Understand the key elements of rapid prototyping of F&B concepts
  • Develop first-hand in-depth look of how technology is being deployed in F&B settings, including robotics and automation

Topic/Structure

5.5 days overseas programme conducted in Shanghai

*All schedules, itineraries, and business events are subject to availability and changes. Flight tickets, travel insurance, and VISA (if required) will be covered by participants.

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Click here for more information about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$2,517.90

(After SSG Funding 70%)

$977.90

(After SSG Funding 70%
+ ETSS Funding 20%)

$2,517.90

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$977.90

(After SSG Funding 70%
+ MCES Funding 20%)

$977.90

(After SSG Funding 70%
+ ETSS Funding 20%)

$977.90

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$8,393

(No Funding)

$8,393

(No Funding)

$8,393

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

 

This module is conducted in-person.

Course

Dates

INTAKE 116 - 21 Nov 2025 [Open for Registration]

Overseas Programme:

Arrive in Shanghai16 Nov 2025 by 2.00pm
Programme:16 - 21 Nov 2025
Depart from Shanghai:22 Nov 2025


*Online registration will close 1 calendar month before the course start date

Trainers

Zhang Shi
Consultancy and Training Professional, Entrepreneurship Mentor
Zhang Shi
Consultancy and Training Professional, Entrepreneurship Mentor

Zhang Shi is a seasoned professional with a rich background in consultancy and training. Appointed as an entrepreneurship mentor at Shandong University of Tourism in 2017, she transitioned from a finance and banking role in Minsheng Bank, to a 10-year career in business and financial journalism. Her tenure at a premier media magazine in the Chinese food services industry provided her with unparalleled exposure, conducting over 2,000 entrepreneur interviews and inspecting 10,000+ restaurants globally. With deep insights into the development and transformation of the Chinese food services industry over the past two decades, Zhang Shi offers strategic consultancy and impactful training solutions for growth and success in food services and hospitality.

You might also be interested in

Advanced Certificate in Generative AI, Ethics and Data Protection Module 4: Application of Generative AI in Digital Marketing
Advanced Certificate in Generative AI, Ethics and Data Protection Module 4: Application of Generative AI in Digital Marketing
14 Jul 2025
Innovating Through Design Thinking: The Fundamentals
Innovating Through Design Thinking: The Fundamentals
14 Jul 2025
Innovating Through Design Thinking
Innovating Through Design Thinking
14 Jul 2025
Middle Managers’ Role in Strategy Implementation – The Lynchpin of Success
Middle Managers’ Role in Strategy Implementation – The Lynchpin of Success
15 Jul 2025
  • Overview
  • Topic/Structure
  • Assessment
  • Calculate Programme Fee
  • Fee Table
  • Intake Information
  • Trainers
Enquire
Apply Now
Chatbot
Hey, chat with me!

SMU Academy Chatbot

Directions & Carpark

  • Maps & Directions
  • Carpark Information

Courses

  • Course Finder
  • Short Courses
  • Full Certificates
  • Industry Practice Master of Digital Economy (IPMDE)
  • Industry Graduate Diplomas (IGD)s
  • Internationalisation Series
  • SkillsFuture Career Transition Programme (SCTP)

Explore

  • Why Choose Us
  • Frequently Asked Questions
  • Course Policies
  • Code of Conduct

Get in Touch

  • Contact Us

Follow Us On

  • Facebook
  • LinkedIn
  • Instagram
  • Terms of Use
  • Website Feedback
  • Report Whistleblowing
  • Personal Data Protection
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • SoundCloud
  • TikTok
© 2025 Singapore Management University. All Rights Reserved.