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Executive Certificate: Driving Business Growth through Linking Theory and Practice

  • Innovation & Business Improvement
  • Leadership & Management
Next Intake: 2 Nov 2026 (Mon)
  • Basic
  • Full Certificates

This module is conducted in-person.

Next course starts on
2 Nov 2026 (Mon) See Full Schedule
Fee
SGD3,133.75* Learn More
Duration

5 days
Weekdays (9am - 5pm)

Level
Basic

Who Should Attend

  • SMEs
  • Business Advisors
  • Business Consultants


PREREQUISITES

There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.

Overview

This programme is designed to support SMEs in scaling and transforming their businesses amid rising cost pressures, productivity challenges, and the rapid adoption of AI-enabled solutions. Participants will gain the knowledge, tools, and practical skills needed to help organisations navigate business transformation and drive sustainable growth.

The programme focuses on translating business frameworks into actionable transformation roadmaps for SMEs, connecting business model clarity, structural economics, operational priorities, and practical AI adoption. Participants will learn how to assess business needs, identify transformation opportunities, and develop implementation strategies that deliver measurable outcomes.

Learning Objectives

At the end of the 5-day programme, participants will be able to: 

  • Position a business model for growth & profitability
  • Understand the structural economics of the business
  • Evaluate and make tough choices; understand trade-offs
  • Prioritise functional levers for maximum impact
  • Prioritise with limited resources (tools and processes)

Assessment

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by SMU Academy.

Fee Table


Course Fee: S$3,133.75 (includes 9% GST)

*Please note that the programme is unfunded.
*Please note that the programme fees are subject to change without prior notice.

Intake Information

Next Intake: 2, 3, 4, 12 & 13 Nov 2026 [Open for Registration]

Course commencement is subject to sufficient enrolment and confirmation by SMU Academy.

Affiliate Faculty

Dr Ang Ser Keng
Principal Lecturer of Finance
SMU Lee Kong Chian School of Business
Dr Ang Ser Keng
Principal Lecturer of Finance
SMU Lee Kong Chian School of Business

Dr Ang has taught undergraduate, executive, and postgraduate programs since 2003. Previously an investment banker for nine years in London and Hong Kong, he worked on cross-border transactions in the Asia Pacific at banks like Deutsche Bank and ABN AMRO, focusing on mergers & acquisitions and capital markets. Dr Ang advises small businesses through his directorship at the UOB-SMU Asian Enterprise Institute since 2006. He holds a PhD in Finance from UNSW Business School, an MBA from London Business School (LBS), a Master in Business Research from UWA, and a Bachelor of Accountancy (BAcc) from the National University of Singapore (NUS). He is qualified for both CA and ACIS.

Choo Wee Ee (Clive)
Board Member
Non-profit organisation
Choo Wee Ee (Clive)
Board Member
Non-profit organisation

Clive was a Senior Lecturer of Strategy in Nanyang Business School, NTU. He holds a PhD in small business management from UWA, a Master of Business Research from UWA, an MBA from Nanyang Business School and an Electrical Engineering Degree from the National University of Singapore. He teaches Strategic Management in NTU for both the undergraduate as well as for the postgraduate students. For many years, Clive has been consulted by both large companies and SMEs. Clive served as an Advisory Board member of a Strategy textbook, Exploring Strategy, published by Prentice Hall. He was nominated for the “Teacher of the Year Award” in 2022. He previously held Senior Managerial positions at Groupe Schneider, Yokogawa Electric and Mettler-Toledo. His roles include managing sales force, distribution networks and strategic business units in these MNCs for about two decades, covering Asia Pacific. Clive has been active in serving on the SBF SME Committee, in both the Internationalisation and Research Sub-Committees. He is currently a Board member of a non-profit organisation, having served as Audit Chairman and Treasurer. His passions are Entrepreneurship and Business Strategy.​ 

Ye Xuan
Managing Director
Collyer Capital
Ye Xuan
Managing Director
Collyer Capital

Ye Xuan's extensive career is marked by his exceptional ability to help SMEs grow in international markets. His expertise has helped propel over 35 SMEs to significant top-line growth across a diverse range of industries, from consumer goods to industrial sectors. A standout achievement in Xuan's career was his tenure as CEO of Embryolisse China, a renowned French skincare brand. Under his leadership, he remarkably escalated the business from a baseline of zero to an impressive 25 million SGD in just three years. Another notable instance was his role as the interim CEO of PEACH China, a leading digital platform for media agency file management. Here, Xuan strategically reorganised the company to align more closely with market demands, showcasing his ability to adapt and innovate in varying business environments. 

Ye Xuan excels in collaborating with senior-level managers, bringing a unique blend of insight and drive to the table. He is adept at identifying and nurturing new opportunities, making him a valuable asset in any business growth initiative. His comfortable and effective partnership with top-tier management teams highlights his capability to navigate and succeed in complex, dynamic business landscapes.

Winston Chan
CEO
FT Consulting
Winston Chan
CEO
FT Consulting

Listed in “IAM Strategy 300: The World’s Leading IP Strategists” since 2018, Winston has nearly two decades of experience in franchising, technology transfer, strategic planning, branding, innovation, and IP management across multiple countries. He was an asset manager with CapitaLand and held a management position at IPOS. Winston graduated as the top student from SMU’s Master of Science in Innovation and has completed the Advanced International Certificate Course in Intellectual Property Rights in Korea. He also received the SkillsFuture Fellowships Award in 2019. Additionally, he holds the CPVA designation, is a certified consultant of the Market Opportunity Navigator toolkit, and is a certified trainer with the Advanced Certification in Learning & Performance qualification. Currently, Winston serves as a board member of IPOS International, lectures part-time at SMU and SUSS, and is an international speaker with WIPO.

Dr Jack Hong
Founder & CEO
Integrum Global
Dr Jack Hong
Founder & CEO
Integrum Global

Dr Hong is a leading expert in Business Transformation, utilising digital tools, data analytics, and advanced AI applications to revolutionise enterprises. As a pioneer in Transformation-as-a-Service (XaaS), he has reshaped business models with innovative frameworks, strategic team restructuring, and tailored AI solutions. He has developed the proprietary 𝛘AI framework and software suite, guiding clients through diagnostic, evaluation, and operational phases to enhance their value chains efficiently. His expertise spans diverse sectors, making him a sought-after figure in digital transformation. He has also consulted with industry leaders to democratise AI capabilities. His prior roles include Corporate Planner for CapitaLand China and significant positions within Singapore’s Ministry of Defence and Monetary Authority. As an educator, he has shared his knowledge in digital transformation and financial economics since 2014 and authored essential texts for Singapore Management University's MBA programme.

Marcus Loh
Director and Head of strategic communication, public affairs and corporate marketing
Temus
Marcus Loh
Director and Head of strategic communication, public affairs and corporate marketing
Temus

Marcus, director of strategic communication, public affairs, and corporate marketing at Temus. He previously served as group executive director and head of technology practice at Waggener Edstrom. With 20 years of experience, he held leadership roles in various organisations including Tableau Software, PSB Academy and Ogilvy. In 2017, he was named a notable CMO under 40 by the Singapore Business Review. In 2019, Marcus was elected president of the Institute of Public Relations of Singapore and was a founding member of IPRS President's Circle. He is a fellow of NVPC's Company of Good, a member of the Singapore Institute of Directors, and a council member of SMU's Alumni Philanthropy Council. Marcus completed the executive programme in public leadership at Harvard Kennedy School of Government and earned a Master of Science in Communication Management from SMU, where he received a scholarship.

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