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Human Capital Leadership: Leading a Digital-Ready Workforce for Customer Centricity

  • Human Resource
  • Leadership & Management
Next Intake: 20 Aug 2025 (Wed)
  • Basic
  • SkillsFuture
  • Short Courses
  • This module is part of Advanced Certificate in Service Leadership & Innovation

This programme is conducted on-campus.

Next course starts on
20 Aug 2025 (Wed) See Full Schedule
Fee
SGD2,180* (as low as SGD254 after maximum funding) Learn More
Duration

2 days
Weekdays (9 am - 6 pm)

Level
Basic
Venue

Singapore Management University

Who Should Attend

  • Managers and Team Leaders: Responsible for driving service improvement strategies and enhancing leadership and customer-centric innovation skills.

Overview

In today's rapidly evolving landscape, technology and data are empowering customers like never before. Leaders must now inspire and engage their teams towards a culture of customer-centricity to stay competitive and create a fulfilling work environment.

This dynamic workshop offers actionable strategies to guide a digital-ready workforce towards unparalleled customer-centricity, integrating the latest practices in leadership and customer management.

This module is available on a standalone basis.

Learning Objectives

At the end of the 2-day workshop, participants will be able to:

  • Understand Customer Service Trends: Grasp how evolving trends impact individuals and organisations
  • Unlock Leadership Potential: Develop strategies to motivate a digital-ready workforce and foster continuous value creation
  • Identify Capability Gaps: Recognise discrepancies between current workforce skills and needed competencies
  • Leverage Data and Analytics: Use insights to enhance customer-centric initiatives
  • Implement Best Practices: Adopt strategies to sustain a customer-centric culture

Topic/Structure

  • Why Leadership Matters: Explore the critical role of leadership in driving success and customer-centricity
  • Transforming Work, Workplace & Workforce: Adapt to the evolving digital landscape for competitive advantage
  • Motivating Digital-Ready Workforce: Learn strategies to engage and inspire your team in a tech-driven environment
  • Transformational Leadership: Inspire your team to exceed expectations and embrace change
  • Creating Coachable Moment and Psychological Safety: Foster growth and development within your team
  • Unleashing Innovation Potential of Your Workforce: Nurture creativity and continuous improvement
  • Use Data for Development: Make informed decisions to drive growth
  • Role of a Leader: Develop a personal plan to effectively guide a digital-ready team

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a group/ individual presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Click here for more infomation about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Dr Amy Tan 
Director & Managing Partner
Centre for Organisational Effectiveness
Dr Amy Tan 
Director & Managing Partner
Centre for Organisational Effectiveness
Amy holds a PhD; her research focuses on leadership for employees innovative work behaviours in Asian work environments. With over 20 years of HR management and organizational development experience across various industries, she has held senior roles at Nokia, Aon, Ministry of Manpower, and the Singapore 2010 Youth Olympic Games Organising Committee. Amy has also led transformative initiatives, enhanced employee engagement, and fostered continuous improvement cultures. Amy is currently a partner and director at the Centre for Organisational Effectiveness. Amy is an accredited assessor in human capital maturity diagnosis and certified in Coaching and psychological instruments. She is also a certified LEGO Serious Play facilitator and Lean Six Sigma Black Belt. Amy has also co-authored a book titled “Data Analytics for Organisational Development” published by Wiley in 2021.

Testimonials

There are tools and frameworks which I have not come across before that I can adopt for my own team. I am looking forward to having a face-to-face session with Amy when situation allows!
Ms Gene Tan
Head (Racing Development)
Singapore Turf Club
Amy has a wealth of knowledge that cannot be learnt in 2 days. The theories and the real life examples of how to handle certain situations have been useful.
Ms Karen Woon
Business Advisor
EDC@ASME Pte Ltd
There are multiple skills acquired from the workshop that can be applied at work. I also discover more about myself during these 2 days. The facilitator is very engaging and she warms our hearts.
Ms Nurul Hidayah
Assistant Manager, Service Desk
LGA Telecom Pte Ltd

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