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Internationalisation Series: Exploring Sports Synthesis in Innovation, Education and Business, Spain

  • Innovation & Business Improvement
  • Internationalisation
Next Intake: 11 Oct 2025 (Sat)
  • Basic
  • SkillsFuture
  • Short Courses
  • This module is part of Internationalisation Series
Next course starts on
11 Oct 2025 (Sat) See Full Schedule
Fee
SGD9,810* (as low as SGD2,243 after maximum funding) Learn More
Duration

Pre-trip workshop (On-campus): 1 Saturday (9am - 6pm)

6 days in Spain

(See programme details under Topic/ Structure)

Level
Basic

Who Should Attend

  • Sports agencies - representatives from sports organisations and government bodies involved in shaping Singapore's sports policies and initiatives
  • Sports innovators and entrepreneurs seeking to introduce groundbreaking ideas and solutions to the sports industry in Singapore
  • Educational partners and universities offering Sports Science and Sports Management programmes, to advance sports education practices in Singapore. 
  • Sports tech professionals engaged in the development and implementation of sports technologies 
  • Media and marketing professionals responsible for marketing and advertising who are keen to learn new approaches from the sports ecosystem

PREREQUISITE

  • Participants should have at least 2 years of working experience

Overview

Embark on a transformative business immersion experience and gain invaluable insights into the dynamic sports culture and innovation in Spain to push the boundaries of the sports landscape in Singapore.

Commencing with its overseas segment in Barcelona, participants will delve into the vibrant sports ecosystem and its innovation landscape and engage with local sports tech startups, learning from entrepreneurs and gaining firsthand experiences.

Following this, participants will journey to Madrid to explore a diverse range of experiences, including learning from renowned sports schools, interacting with leading sports tech ecosystem, in collaboration with Global Sports Innovation Center (GSIC) powered by Microsoft.

Through this immersive experience, participants will develop a profound understanding of the intricate dynamics of the sports ecosystem, cultivating a comprehensive perspective on the synthesis of sports, innovation, and education. 

 

Learning Objectives

At the end of the course, participants will be able to:

  • Develop Insights into Sports Standards 
    Gain valuable insights into the world-renowned soccer culture of Spain, learning from academies about talent development, grassroots initiatives, and strategies to elevate standards. 
  • Identify Opportunities in Sports Education & Skills Pathways 
    Foster a deep understanding of sports science education pathways and explore diverse sports science programmes offered by leading institutions in Spain, equipping participants with the knowledge to enhance sports education practices in Singapore.
  • Embracing Innovation for Sports 
    Explore how sports management academies contribute to increasing standards of play, applying innovation, and adopting cutting-edge sports technologies back in Singapore.  
  • Networking and Collaboration 
    Engage with sports agencies, sports entrepreneurs/ startups, educational partners, universities, sports tech, sports media, and sports marketing personnel from both Singapore and Spain. 

Topic/Structure

  • Meetings with Spanish Football Authorities and Clubs*
  • Meetings/visits to Football Academies
  • Sports Science and Sports Management Education 
  • Government and Sports Associations Meetings 
  • Interaction with Tech Sports Management Organisations 

*To be confirmed

Pre-Trip Workshop

  • Trip Briefing and Logistics Arrangement
  • Introduction to Spain

Learning Journey: Business Trip to Spain

Barcelona Focus:

  • Immersion in sports tourism, fan engagement strategies, and the legacy of FC Barcelona
  • Exploration of innovation and entrepreneurship within Barcelona's sports ecosystem
  • Exploring sports academia and Sports Hub

Madrid Focus:

  • Participation in Sports Tech Innovation Workshop and Activity
  • Exploring sports tech in AI, Big Data, Web3, Metaverse, Blockchain, and eSports
  • Networking with international industry stakeholders
Day 1
  • Flight to Spain
  • Workshop
Day 2
  • Meeting Barcelona Activa
  • Visit to Barcelona Sportshub
  • Workshop
Day 3 
  • Visit to ESADE Business School
  • Visit to Barcelona Innovation District
  • Depart to Madrid By Train
Day 4 
  • Meeting Innovation Team Of LaLiga
  • Meet Sportian
  • Discover Innovation From Real Madrid At Valdebebas
  • Discover Technology At Santiago Bernabeu (Real Madrid Stadium)
Day 5 
  • Tour of Wizlink Center
  • Meet Liga ACB/ Real Madrid Basketball Representatives
  • AI in Sports Workshop
  • Workshop On Sustainability In Sport Through Innovation
  • Workshop On Education In Sport 
  • Networking Dinner
Day 6
  • Closing and Assessment
  • Flight back to Singapore

*All schedules, itineraries, and business events are subject to availability and changes. Flight tickets, travel insurance, and VISA (if required) will be covered by participants.

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Fee Table

 COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$2,943

(After SSG Funding 70%)

$2,243

(After Maximum Funding)

$2,943

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$2,243

(After Maximum Funding)

$2,243

(After Maximum Funding)

$2,243

(After Maximum Funding)

International Participant

$9,810

(No Funding)

$9,810

(No Funding)

$9,810

(No Funding)

All prices include 9% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

Pre-Trip Workshop: 11 Oct 2025 [Open for Registration]

Overseas Dates: 3 - 8 Nov 2025

Trainers

Linda Hui-Isaac
Brand & Marketing Consultant, Digital Marketing Expert and Founder
Crown Mercado Alliance
Linda Hui-Isaac
Brand & Marketing Consultant, Digital Marketing Expert and Founder
Crown Mercado Alliance

Linda, the Programme Director for this programme, brings extensive experience from working with a Spanish MNC, where she gained profound insights into the European market, and leadership positions in an SGX Listed Company and a Multi-Corporations Consortium in Dubai, UAE. This diverse portfolio of roles has endowed Linda with a nuanced understanding of international business cultures and market dynamics, with a particular emphasis on Spain. Her deep-rooted knowledge of Spanish culture and business etiquette uniquely positions her to bridge networks and foster strategic collaborations. As the visionary leader of the upcoming Spain Study Trip, Linda is set to guide business professionals in the sports industry through a meticulously designed programme that promises to unveil the potential of collaboration and innovation in sports tech, education, and solution-oriented approaches.

Testimonials

Linda was exceptional—professional, insightful, and genuinely passionate. The Spain immersion trip was an eye-opening experience, featuring insightful discussions with GSIC industry partners in Madrid, and exclusive visits to FC Barcelona and Real Madrid FC. The highlight was Sener Group's innovative retractable pitch at Santiago Bernabéu, showcasing cutting-edge sports engineering. This trip has been a transformative learning experience, broadening my perspective on global innovation, sports innovation and collaboration. It has also deepened industry knowledge, and sparked ideas for career advancement and entrepreneurial pursuits.

Jeykanth Jeyapal

The trip to Spain was excellent! Linda demonstrated not only deep expertise in the industry but also shared invaluable insights into the latest innovations through her knowledge and professional connections. She also showcased a strong understanding of sustainability—covering current trends and challenges. During our company visits, it was inspiring to see how these businesses are not just innovating for sustainability but also building long-term resilience. Overall, it was an enriching and well-organised experience!

Linda Koh

This five-day sports and cultural learning journey was an amazing experience, combining physical activity, cultural enrichment, and tech innovations in football. The strong connections with our trainers and hosts truly enhanced our experience. I gained valuable insights into how tech is shaping the future of sports and highly recommend this programme to anyone looking to broaden their horizons through the dynamic fusion of football and culture!

Eric Eio
Auditor
Paul Hype Page & Co

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