(SCTP) Advanced Certificate in Product Management Essentials
- Analytics & Tech
- Innovation & Business Improvement
This programme is conducted in person and via Asynchronous and Synchronous E-Learning.
320 hours over 3 months
Asynchronous E-Learning: 240 hours
Synchronous E-Learning: 38 hours
Classroom Learning: 24 hours
Assessments: 18 hours
Who Should Attend
Participants keen to pursue roles in product management, such as Product Manager or Junior Product Manager.
Trainees must meet all the requirements below in order to be eligible to apply for the programme:
- Singapore Citizen, Singapore Permanent Resident or LTVP+ holder
- At least 21 years old
- Registering as a self-sponsored participant
Overview
This certificate programme is designed to equip aspiring professionals with the skills and knowledge to excel in product management and related roles. From the core principles of product management and market research to developing data-driven strategies and effective stakeholder communication, trainees will gain a solid foundation in the entire product development lifecycle. Through practical projects and case studies, they will learn to validate ideas, create user-friendly experiences, and master Agile methodologies. The programme culminates with career preparation and interview tips, ensuring that participants will thrive in the fast-paced and dynamic world of product management upon completing the programme.
Topics include:
- Introduction to Product Management
- Market Research and Customer Analysis
- Idea Generation, Validation and Competitor Analysis
- Agile Development and Scrum
- Product Strategy and Roadmapping
- User Experience (UX) and Design
- Working with Developers
- Data-Driven Product Management
- Product Launch and Marketing
- Stakeholder Management and Communication
- Pricing and Monetisation Strategies
- Career Preparation and Interview Tips
Learning Objectives
At the end of the 12-week programme, participants will be able to:
- Gain a comprehensive understanding of product management, its role in the industry, and the key responsibilities and skills required to be an effective product manager
- Learn how to conduct market research (customer-centric approach) and gather customer insights to identify target audiences, their needs, and pain points, enabling them to create products that truly resonate with users
- Master the art of developing product strategies and roadmaps that align with business goals, strike a balance between short-term and long-term objectives, and guide successful product development
- Acquire knowledge on the significance of user experience (UX) design in product development, and explore Agile methodologies like Scrum to ensure efficient and iterative product development processes
- Understand the importance of ethical decision-making in product management, and explore ways to address social impact and build products that contribute positively to society
Topic/Structure
To achieve the (SCTP) Advanced Certificate in Product Management Essentials, participants will need to complete the following modules offered by SMU Academy:
Module 1: Product Management Fundamentals
In this first module, participants will establish a solid foundation in product management, beginning with the product development lifecycle, market research and idea generation and validation. Participants will learn how to conduct market research and gather customer insights to identify target audiences, their needs, and pain points, enabling them to create products that truly resonate with users. This foundation will position participants for success in subsequent modules that cover the complete cycle, starting from conceptualising a product to its eventual launch.
Module 2: Product Management Frameworks
In this second module, participants will delve deeply into product management frameworks, acquainting themselves with common frameworks such as Agile development and Scrum. This module will further educate participants about product strategy and roadmapping, and user experience and design–two essential components of any product launch. They will master the art of developing product strategies and roadmaps that align with business goals, striking a balance between short-term and long-term objectives, and guide successful product development.
Module 3: Launching and Tracking a Product Launch
In this third module, participants will gain proficiency in working alongside developers and enhancing effective communication, having acquired skills in collaborating with UI/UX designers in preceding modules. They will also get to plan a product launch, and learn how to track the progress of their product in order to make informed decisions in iterative development.
Module 4: Post-Product Launch and Career Preparation
In this concluding module, participants will acquire essential skills crucial to a product's success, focusing on stakeholder management and pricing strategies. The module will conclude with guidance on career preparation and interview tips, equipping participants to embark on their careers in product management.
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 4 modules in order to be awarded the digital (SCTP) Advanced Certificate in Product Management Essentials issued by Singapore Management University.
Fee Table
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
|
Singapore Citizen < 40 years old Permanent Resident
|
$6,278.401 |
|
Singapore Citizen ≥ 40 years old4 |
$2,438.402 |
|
Singapore Citizens who qualify for AFS |
$1,478.403 |
All prices include 9% GST
1 Up to 70% course fee funding
2 Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
3 Up to 95% course fee funding under Additional Funding Support ("AFS") where participants must be:
- Singapore Citizens; and
- Long-term unemployed individuals (6 months or more); or
- Individuals in need of financial assistance [ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients]; or
- Persons with disabilities
4 SkillsFuture Level-Up Programme for Mid-Career Individuals (NEW)
A SkillsFuture Credit (Mid-Career) top-up of $4,000 will be provided to Singaporeans aged 40 years and above to further offset out-of-pocket course fees for this programme.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
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